Preparing for my first launch. Any tips?

Question

I just want to gain experience, it doesn't have to be anything crazy. I'm okay if the launch won't perform excellently.

André J · Accepted Answer

@tymzap Get people to sign up to your coming soon page. Shows that you have reach. PH loves that. 100-1k is a good range. Use linkedin and your network. Write a great DM that converts. Most dms are horrible. So here you can have a lot of impact with little work. Build up to your launch day. Twitter. SoMe. etc. That's about it. And make sure your product is featurable, look at what's being featured, and then look at what's not being featured. Make sure your product is well within the featurable range, if you're not sure, try launching on the weekend when there is less competition. Featurable products excel  in on of these metrics: 1. Creative 2. Innovative 3. Useful 3. Craftsmanship. A combo of one of these is all it takes.

André J · Answer

its all about product position + outreach. Good products and drive traffic to PH. that's it. no other tips are relevant.

Vikas Potta · Answer

Can't stress on this enough: Your tagline is super critical.

That might be one of the most important factor.

Henn Runnel · Answer

@dcupl Set up the 'Coming Soon' page as early as possible and start reaching out to gather early backers.

Henn Runnel · Answer

Sharing direct links to the launch page to ask for upvotes isn’t penalized by Product Hunt. Some of our backers thought otherwise, but it’s a myth. Using direct links actually optimizes outreach significantly.

Lixin Liu · Answer

@sentry_co is that count for new registered users help to upvote?

Afif Aici · Answer

Step-by-Step Strategy for a Successful Product Hunt Launch

🚀 Stage 1 - Initial Preparation
Create a Teaser Page
Set up a "Coming Soon" page on Product Hunt to start building anticipation for your product. This will act as the central hub for interested users to subscribe and stay updated.

Set Up a Tracking System
Create a spreadsheet (in Excel or Google Sheets) to organize contacts and track potential supporters.

📈 Stage 2 - Identify Key Supporters
Engage with the Product Hunt Community
Browse Product Hunt’s active community to find users who frequently engage with product launches or have expressed interest in similar tools.

Leverage LinkedIn Groups
Search for LinkedIn groups related to tech, startups, or Product Hunt users. This platform is ideal for identifying relevant, active professionals.

👥 Stage 3 - Outreach and Connection
Reach Out via LinkedIn
Start connecting with active Product Hunt users you identify, and send them friendly, personalized messages about your upcoming product. Avoid platforms like Twitter or Instagram; LinkedIn tends to be more professional and effective for these types of campaigns.

Document Responses
For every person who expresses interest, add their name, LinkedIn profile, and any other relevant information to your tracking sheet. This will streamline your follow-ups on launch day.

📊 Stage 4 - Build and Scale Your Network
Aim for 1,500+ Potential Supporters
Your target should be to have at least 1,500 people in your spreadsheet who have shown interest in supporting your launch. Begin this process around four weeks before your planned launch date.

Utilize Multiple LinkedIn Accounts
To expand your outreach and avoid LinkedIn’s messaging limits, consider using multiple LinkedIn accounts, especially if you have teammates.

📅 Stage 5 - Final Preparations Before Launch Day
Review Your Subscriber List
Ideally, your teaser page should have around 500 confirmed subscribers before launch day. Additionally, ensure your tracking sheet contains about 2,000 interested contacts.

Plan Your Messaging Strategy
Decide on the exact timing and messaging plan for launch day to maximize early engagement.

🚨 Stage 6 - Launch Day: Execute with Precision
Start Outreach at Midnight PST
Begin messaging contacts in your spreadsheet right at 12:00 AM PST. The first four hours are crucial for gaining momentum, so aim to get as many early votes as possible.

Target 1,000 Messages in Four Hours
Due to LinkedIn’s messaging limitations, it’s ideal to message at least 1,000 people within the first four hours. If possible, have multiple team members assist with messaging to achieve this.

💪 Stage 7 - Stay Active All Day
Monitor and Sustain Engagement
Keep an eye on Product Hunt’s rankings and be ready to reach out to more contacts if needed. Share the launch across LinkedIn groups, Reddit, Facebook groups, and Twitter to broaden your visibility.

Adapt and Persist
If competition intensifies, continue engaging your supporters and keep spreading the word. Staying at the top will likely sustain momentum throughout the day.

I know how excited you are about launching your upcoming project, and I'll be there to support you on launch day, standing by your side to achieve great success together! In return, don’t forget me when it’s time for my project launch next month. This mutual support between us will be a strength and boost for both projects. I look forward to sharing this success with you and wish you all the best 😊🌹

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André J · Answer

@tymzap How can I help you? I don't fully understand your question.

Tymek Zapała · Answer

@sentry_co Great tip Andre, thank you. Any common examples of how to drive traffic to PH?

Kane · Answer

Always launch 🚀, see it as a journey, not a destination!
Good luck!

Preparing for my first launch. Any tips?

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