🚀 PH Launch - Ranking from #22 #4 #9 to #1! How we did it? (AMA)
Victoria Wu
58 replies
Over the past 13 months, we've launched three times on PH, ranking #22, #4, and #9. 😂
Today, we finally got something right and reached a position we've never achieved before - #1! 💪
https://www.producthunt.com/posts/trickle-4
If you're preparing to launch and aren't sure how to go about it, feel free to ask me anything. 🙂
Replies
Daniel Feles@dfeles
MindOne
Congrats Victoria!
Trickle caught my eye and gained my upvote without previous connection or 'asking for support' :)
We are planning to launch in two weeks and trying all the channels, while I'm a true believer in organic reach, and that eventually value > reach.
My question: how do you drive people to your teaser to build anticipation?
Share
Trickle
@dfeles I totally agree with your point of view.
And good question!
First and foremost, "what the product is and what problem it solves" is of utmost importance.
Setting aside connections and promotions, we need to go back to the essence of product launches, which is about helping whom with what problem?
In other words, what value does it bring to users?
If you can deliver this information clearly in your tagline, it will grab everyone's attention.
Good luck!
AppyHigh Prime
Congratulations @victoria_wu ! Wish you more success 🎉
I would highly appreciate your views on the following:
* How significantly does your PH performance actually affect your website performance & leads?
* What are some noteworthy recent PH practices that were not there initially?
* What could be the best PH strategy for a product with more than a handful of features eg. an app bundle?
Regards!
Trickle
@mandeep_sharma To be honest, Product Hunt, as a platform for launching products, is quite excellent for startups.
If you manage to reach the top 4, Product Hunt will bring you significant visibility and traffic.
Most importantly, it can be a tipping point, with traffic continuing to surge on the second and third days after the launch, even expanding to the coming weeks, and your product’s reputation spreading within the tech community.
Mailforge
Why did you launch so many times? Isn't it that you can launch only every 6 months?
Trickle
@franksondors Great question! During these 13 months, Trickle went through several significant pivots. We started as a traditional task management tool, then transitioned into an AI knowledge base, and today, we've become an AI tool to tackle screenshot chaos. When your product undergoes major changes, you can actually submit an application to the Product Hunt team.
Don't be shy, the PH team is quite friendly, as long as you explain the situation clearly, they will approve it. @yurushao
@franksondors technically you can launch three times in 12 months, right?
Mailforge
I was told one could launch again only after 6 months
Trickle
@franksondors It depends on the sufficiency of the reasons you provide in your request.
Lingoedit
Congratulations! That's a huge achievement! 🎉 It's inspiring to see that with dedication and perseverance, anything is possible. I'm sure this will be a great source of motivation for many product developers. Well done!
Trickle
@omer_faruk_aydin Thanks for your kind words! Omer
So inspiring just to hear! Kudos to the whole team!
Trickle
@senthil99nathan Thank you, Senthilnathan. Your team is amazing, too!
Who Wants to Be a Unicorn (Unicorn Game)
That’s amazing. I like you’re sharing how the achievement is a journey and doesn’t “just happen”
Trickle
Skylead
Congrats Victoria!
1. What channela did you use to promote
2. Which one was most effective
3. When did you start the preparation for the campaign
4. How much did the hunter help
5. What are the nunbers outside of ph for now?
Trickle
@relja_denic Good questions!
1&2. Connection is more important than promotion.
3. Preparing materials 1-2 weeks ahead is ideal, enabling a teaser to build anticipation. But if you have experience and connections, you can release anytime, like this time when we decided to do it just 1 day in advance.
4. A skilled Hunter can be very helpful. They can ensure all Followers receive notifications and, if willing, help share the product, which is even better.
5. you mean which number?
@relja_denic @victoria_wu how did you go about getting so many connections?
Trickle
@relja_denic @rednevada These connections come from users, early adopters, the community, and social media.
Woah..... way to go Victoria. Happy to see you at the top!
Trickle
@avnkailash Thank you for your kind words!
YOYA AI
Congratulations on reaching the #1 spot on Product Hunt! That's quite an achievement and a testament to the hard work and dedication you've put into your product.
I will have second launch on tomorrow, last time was #6, hope this time will get better!
Trickle
RuffRest® Ultimate Dog Bed
How many days post-launch does PH give you to get to the top 5? Is there a time limit? How long can launches last?
Trickle
@chitterz Once you post, your listing page sticks around. If you want to snag the "Product of the Day" award, you've got to secure your ranking within 24 hours.
Besides, there are also "Product of the Week" and "Product of the Month" awards. And once a year, there's the annual "Golden Kitty" award selection.
RuffRest® Ultimate Dog Bed
Victoria how do I get a hunter? This seems important to do, esp if you don't have a big following yet or are new to PH
Trickle
@chitterz You can look for the most active community members on the streak board to be your hunter. They often have their social media info on their profiles. Reach out to them, tell them about your product, and see if they'd like to be your Hunter. You can even check out the top Hunters of PH who also have their personal websites on their profiles. And you can upload your product info there, and book a launch time.
RuffRest® Ultimate Dog Bed
@victoria_wu But they shamelessly charge a lot of money to hunt products. This should be against community guidelines but it's not
RuffRest® Ultimate Dog Bed
@victoria_wu Also, if I already am launching my own product, aren't I the hunter? I'm currently pre-launch...is it too late to get a hunter?
RuffRest® Ultimate Dog Bed
@victoria_wu Sorry last question, how do I find the top Hunters of PH? I think I know how to look up the longest streak people
RuffRest® Ultimate Dog Bed
@victoria_wu I just reached out to the #2 hunter, Kevin William David, thank you! Others charge to hunt your product and I think that's so messed up. When you get to a high position you've got to remember where you came from. Plus how can my launch be genuine if I paid for such help? I want someone who is truly going to evangelize my product bc they want to evangelize it.
If you could do it over again, what would you do differently from previous launches to make it to number 1?
Trickle
@sabir_91 To be honest, the outcome of this launch has far exceeded our expectations.
While it wasn't intentionally planned, I believe this result wouldn't have been possible without the early engagement that Trickle had with users in various communities like Reddit and Indie Hackers.
If I were to do it again, I think I'd proactively engage in more communities to gather more feedback and refine Trickle further.
Additionally, building connections on LinkedIn and Twitter also played a significant role. This is going to be something to stick with day by day.
Wow! Thats great! My Upvote will be yours
Trickle
@redge_gumapac Thanks! Redge
Great job, constantly showing progress in your work. You must have a lot of experience with PH. What do you think was the most lucrative strategy that helped you improve?
Trickle
WhatsApp CRM
good work! wondering how we can workout like that
Trickle
@cloodoworkspace Building users, experience, and connections with each launch. Trust me, every time will be better than the last. Good luck! 😊
RuffRest® Ultimate Dog Bed
@cloodoworkspace @victoria_wu that being said, should I just launch my first launch, or wait to build more community? I only have like 15 followers so far.
WhatsApp CRM
@victoria_wu @chitterz don worry much, after this launch you always can launch it again. It would be the best after 3 or 6 month and in the mean time you can grow community and share more!
Trickle
@cloodoworkspace @chitterz No worries, just go ahead. We didn't have any followers when we first launched either. Launching helps you find people who genuinely like your product.
Visualizee.ai
Nice results Victoria!
Trickle
@pobidowski Thanks, Piotr😊
Congrats!
Trickle
@louis_garnier Thanks, Louis
Congratulations! Besides PH, on which other platforms have you launched products?
Trickle
@developer_hitab Aha, this is the PH community, perhaps it would be better if you DM me on social media for this question.😊
Trickle
Congratulations Victoria!
Trickle
@rednevada Thanks, Matthew