Perception vs. Reality: Bridging the Gap Between Client Expectations and Design Realities

many clients may not fully understand the intricate technical complexities and extensive effort involved in creating high-quality designs, leading to requests for unlimited changes, which can indeed seem contradictory if they were more aware of the time and skill required for each revision.

it's common to find that clients might not have a complete understanding of the intricate technical processes involved in creating top-notch designs, and if they were more aware, their demands for unlimited revisions could indeed appear contradictory, since a deeper appreciation of the complexity would likely lead to more aligned and considered design requests.

I think it is only natural our clients/costumers aren't experts in design technicalities like we designers are. It is our job to communicate that to them even though it is really annoying and time consuming to do so. I've experienced communicating with some clients as if they knew nothing of design, concepts, form and so on. I would set pre-project meetings explaining the project process and each step, deadlines, and costs for remaking an approved step. It works (even if you have to remind them during the project...)