Opening an affiliate program? Should you?

Question

Hey founders! How's it going?

We all know that affiliate/partner programs are a really important factor in the marketing of a software startup.

Was wondering if you guys have one for your company? If yes, how do you make sure that you attract the right marketers, and how do you promote your affiliate program?

Looking forward to hear what you think!

Accepted Answer

Yes, we have an affiliate program for our software startup. To attract the right marketers, we focus on partnering with individuals or companies that align with our values and target audience. We promote our program through various channels and offer competitive commission rates to incentivize our partners. Hope that helps!

Saul Fleischman · Answer

Not unless the payout is huge and you are open to doing long-term commissions on renewals. Otherwise, affiliate marketers will not do the work.

And they're lazy.af. They just want to push your thing without learning how it works.

Victor Giurgiu · Answer

@vella_josefa That is amazing Vella! Just curious, what is your product about?

Opening an affiliate program? Should you?

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