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    2. Newsletter Advertising: $8,521 Spent. Here’s What I Learned

    Newsletter Advertising: $8,521 Spent. Here’s What I Learned

    Paul-Louis Valat
    6 replies
    To attract new users for our freemium lead generation tool Plezi One, we tried many things, including newsletter advertising. After working with 24 different newsletters, I learned a lot and of course I had to write something about it! Avoid all the mistakes I made and find what newsletter sponsorship brought us here: https://medium.com/@paul-louis.valat/newsletter-advertising-8-521-spent-heres-what-i-learned-1f85bea9e6a2 Have you tried or will you try sponsoring a newsletter? I’d be curious to hear about your experience or best practices!

    Replies

    Marie Nodet
    Plezi
    Thank you Paul-Louis for this feedback! Very useful
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    Nabila El Bouzari
    Plezi
    Thank you for paving the way and showing us what paths not to follow ! 24 attempts is enormous though and I am quite curious as to why ? @paullouis_valat1, was it because you finally reached your goal after 24 ? Any specific KPI's you were following or expecting ? Tell my why ? - yup I am quoting Backstreet Boys ..
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    Nabila El Bouzari
    Plezi
    Test & learn it it then. Thank you @paullouis_valat1 !
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    Paul-Louis Valat
    Prelude Verify
    Prelude Verify
    @nabilaelb No, it's an ongoing work! But now I know where to focus my efforts better :) Leads / CPL mainly for KPIs
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