Most useful advice before launch?
Nick from FirstHR
14 replies
What is the most important thing before launch? Share your thoughts.
Replies
Nick from FirstHR@nickanisimov
FirstHR
My main advice is to prepare in advance, it will be hot. And it is better to launch on weekdays.
I've collected all my ideas from the launch in one post:
X: https://x.com/NickFromFirstHR/st...
LinkedIn: https://www.linkedin.com/pulse/h...
Share
Launching soon!
@nickanisimov That's awesome, thanks for the insights!
Solid advice! I'd also suggest getting early feedback from your target audience if possible to validate the product before launch. And make sure you have a post-launch marketing plan ready to maintain momentum. Using tools like Prelaunch.com could help build an audience too. Good luck with the launch!
@ethansamuelbennett Great advice, thank you Ethan!
Definitely prepare in advance! Some key things: make sure your site can handle traffic spikes, line up some initial press/reviews, have a plan for responding to user feedback and questions quickly. Doing a soft launch with a small group first can help iron out issues too. And agreed, weekdays seem to get better engagement. Good luck with the launch!
@victorialouiseturner Totally agree on soft launches! Have you found specific strategies to get actionable feedback during a soft launch?
@victorialouiseturner Thank you!
Sounds like solid advice! A few other tips I've heard: 1) Build buzz leading up to the launch with teasers, a waitlist, etc. 2) Prep a press kit and reach out to relevant media outlets/bloggers. 3) Have a plan to engage users and gather feedback right after launch. 4) Make sure your site can handle traffic spikes. Hoping for a smooth and successful launch for you!
@davidcarter Your point about a press kit is great. Do you think it’s still as impactful to work with bloggers and media, or are influencer collaborations more effective these days?
@davidcarter I never thought about working with bloggers (we are B2B), I'll have to try. Thank you for the advice!
Great advice all around! Preparing for traffic spikes, gathering early feedback, and maintaining momentum post-launch are all crucial steps. I'd also add the importance of crafting a strong narrative—why your product exists and how it solves a real pain point. A compelling story can make your launch resonate on platforms like PH and beyond.
@roy_khan2 I agree, it is important to show people the mission of the product.