• Subscribe
  • Most critical steps for crunch time before launch

    Zack Anselm
    3 replies
    We are within a week of launch day for Therr App. I'm nervous bc it's difficult to gauge the support we may get on launch day. I'm digging deep to think of creative promotion ideas. Who has some great advice?

    Replies

    Zack Anselm
    Therr for Business - Ads Orchestrator
    thanks for the really thorough response. this will help us refocus a ton!
    Chris Williams
    @zack_anselm The biggest thing I wish I had done more of was 1:1 outreach. I started early, and built up to 120+ followers just by blasting the news out to Twitter and LinkedIn in the buildup to launch. I had a solid foundation, but when you are talking about the difference between 10th and 3rd, it could be 100 upvotes/comments. If you have 100 friendlies in your network that you know will be there for you, especially earlier in the day, that can make a HUGE difference. If you can get to 200 upvotes early enough on launch day, the inertia of being high in the leaderboard can get you the next 100. That initial 120 followers was positive and gave us a nice seed community of people to get the notifications at launch, but in truth, it needed to be twice that size or more. I had little to no luck with using FB groups or telegram groups, maybe 4-5 people interacted from all of those "tricks" I tried. If I were to do it again, I would add more focus on my ground 1:1 game which I think might have propelled me into a top 3 position. Much more 1:1 outreach. It is labor-intensive, but it really does the trick. I did a lot of it on the day and it was effective, but I ran out of time, so doing that 1:1 earlier would have been nice. Sources of 1:1 outreach: 1. Linkedin Network. If you can find 20-30 really strong allies from your friends and colleagues a week before your launch and get them to follow you and commit to being there for you on the day, and then get 4 other members of your team to do the same - that's 100-150 upvotes and comments. Make sure they all have profiles and have upvoted another project prior to your launch so they aren't viewed as "cold profiles". Upcoming Project - Makers with projects coming up in the next month are hungry for support and followers, so they are typically receptive to outreach and you know they have active accounts. Hitting them up for reciprocal support is usually very welcome. "I'm launching this week, I see that you have a launch coming up in the next month too. Me and my team will follow and support your launch, would love it if you would do the same for us." Past projects, same category. Find previous launches that are in the same category as you, hit up the hunters and makers of those projects, again, you know they have active accounts and profiles so their upvotes and comments will be quality. "Congrats on your successful PH launch. We are in a similar space, so I thought you might be interested in our launch, plus you know the PH grind. Trying to build all the support we can to have a successful debut. Please follow our project..." If you can run the 1:1 recruiting simultaneously with a social countdown campaign (see mine I ran on Twitter/LinkedIn?Discord/IG - https://twitter.com/TheEasyCoHQ) that combination increases your odd of getting into the top 5 or better! Good luck, hoping this helped a little!