Marketing Managers 📣 What do you guys think is the most important metric of success for a campaign?

I think the most important metric is ROMI - Return Of Marketing Investments. The rest is secondary.

It depends on the goals. If your goal is to get people from ads to your website - you are successful in having a high traffic rate. (CTR) If your goal is to have many purchases, then higher conversion rate. Your success depends on the set goal, numbers you set and then it should be clear whether you achieved them or not.

Hard to pick just one! Depends on your primary campaign goal. If it's drawing traffic to your site, then click through rate (CTR) is key. If you're more focused on sales, then conversion rate will be your north star metric. Set clear targets up front based on what success looks like for your specific campaign, then track religiously to see if you hit them or not. Iterate and optimize from there!

It really depends on what your campaign goal is. If you want to drive awareness and reach, then impressions and clicks would be key. If sales or signups are the priority, then conversion rate is the number to watch. Always tie your success metrics back to your core campaign objective. And don't forget about engagement metrics too, especially if you're trying to build brand affinity!

I wouldd say the most important metric of success for a campaign depends on its specific goals. For example: - If it’s a brand awareness campaign, metrics like reach, impressions, and engagement (likes, comments, shares) are key. - For lead generation, it’s all about conversion rates and of course the quality of leads coming in. - For retention or upsell campaigns, customer lifetime value (CLV) or repeat purchase rates is a good focus. That said, a common thread across all campaigns is (as @mehvish_shafiq already mentioned) ROI – whether in monetary terms or time invested. It’s not just about how much buzz a campaign generates but whether it moves the needle toward your broader business objectives.

ROI - It's crucial because it tells you if the money you spent on the campaign brought in more revenue than it cost. Of course, other metrics like engagement, conversion rates, and customer acquisition cost are also important, but ROI really shows the overall effectiveness and profitability of the campaign.

While views can be tempting, I think the key metric is ROI return on investment. If the campaign is generating a good return on the resources spent, then it’s a success in my book.