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  • Marketing is a relationship. What do you think?

    Flora Diep
    7 replies
    "Marketing is a relationship. Help people, they’ll help you. Be transparent, they’ll respect you. Be useful to people, they’ll buy from you. Crazy how many marketers don’t get this right." *Cre: Chase Dimond This has made me great friends here and got me so many leads. And what do you think?

    Replies

    Giles Crouch
    Ah, this debate has been raging for decades in marketing. My view, as 20 years marketing technology products, is that marketing isn't really a relationship and shouldn't try to be one. Marketing is creating awareness at a distance. Sales is tactical and sales forms relationships. Marketing entices, tells a wonderful story, then sales forms the relationship. If it's a CPG brand or a B2C product/brand, then the customer always decides on the relationship and they are often fleeting and will never really be anything of value. This then frees up the marketer to do really interesting things.
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    Nick
    I think that's a great Quote and way to go about your work! I think it applies to not only marketing but lots of different positions, especially when trying to sell your skills or knowledge! 😊
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    Michael Gammon
    At it's best - yes, it's healthy to buy things once in a while
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    Flora Diep
    @michael_gammon Hmm? I’m sorry, I’m not sure I understand what you meant