Makers, what would you say are the Pros and Cons of launching an AI-based product?

The pros, in my opinion, are endless: the opportunities that this technology has opened are really countless. So, everyone can follow their creativity and pursue their goal in a much easier way, compared to some years ago. On the other side, and I am also experiencing this myself, I believe this has led to an inflated market where everyone is launching something new everyday, and most things are wrapper (or a slightly more complex product than a wrapper) of API calls to some GPT-like system. This, in my opinion, is making it very hard to stand out and convince people that your tool is proper and does simply rely on someone else's job