🙄 It Wouldn't Work When Dating. But INSIST On Using It For Marketing 👍🏼

Hey all, this is another post I put out on LinkedIn about a week ago which people found interesting. Essentially it's creating similarities between dating faux pas. Things you wouldn't do (well... some of you might 😬) but seem to be standard practice for poor marketing. Again, fairly simple points but trust me when I say they are INSANELY common. 1️⃣1️⃣1️⃣1️⃣ IT'S ALL ABOUT ME Someone approaches you and only talks about how great they are... relentlessly. Do you think you'd get bored? This references ads that run saying 'Look how amazing we are', or that just focus on the self. Ads work far better if you take an interest and talk about the person reading the ad. Their problems, what they're thinking about, how they feel etc. 2️⃣2️⃣2️⃣2️⃣ THE PROPOSAL Someone you don't know approaches you and says "will you marry me...?" Think LinkedIn DM's that immediately list their prices and ask you to buy A better solution is to identify where someone is in the customer journey and then run ads specific to that stage. So yes you can propose to someone, but it tends to work best when they know who you are, they trust you, they like you! (this is called remarketing!) Running ads that immediately sell an entire solution at the first point of contact doesn't tend to work amazingly well. 3️⃣3️⃣3️⃣3️⃣ THE HOBO You show up looking like a hobo and smell of guilt & lasagne. Think ancient websites, low-quality photos and probably the animated video you got on Fiverr. Honestly, not very common with SaaS companies. you know how to make a website look gooood. However, the low quality Fiverr videos are semi-common. Most of the time you're better off not having one. It can actually reduce conversion rates. 4️⃣4️⃣4️⃣4️⃣ FORGETTING THEIR NAME You decide just to call them 'mate' because it's easier than guessing. Think generic campaigns not targetted at any specific audience or niche Ads work best if you are very specific in your approach. Another similar comparison would be that you want to date someone who's really into the gym, but you are massively overweight and never talk about fitness. That person isn't going to be interested. But if you yourself go to the gym and you talk to them about the gym. Probably going to go a lot better. That's it! Hope you've found it moderately entertaining and educational. I'll link the original post in case you want to check it out. If you have any questions, contributions etc please let me know! Source: I run a marketing agency running LinkedIn ad campaigns for SaaS & tech companies