Is your primary traffic driver paid or organic?
Cyril Gupta
60 replies
Hi founders! Marketing and traffic generation is hard and expensive. I am interested in finding out how everyone is approaching this problem. I do a mix of paid and free traffic.
We run ads and also create a lot of content in multiple places.
What's your primary driver? Which strategy is working best for you? Care to share?
Replies
Agnieszka@aga_jaskiewicz
LiveChat
In my case (LiveChat) definitely organic.
We invest (our time) heavily in SEO and it definitely pays off.
Share
CloudFunnels AI
@aga_jaskiewicz That's totally amazing! Do you have a team or do you outsource most of that work?
Mailforge
Cold email
CloudFunnels AI
Organic at the moment. Primary driver is content creation on LinkedIn and in-person workshops with Accelerators.
CloudFunnels AI
@drewsalesplaybookbuilder That's amazing! I've started on LinkedIn a little while ago.. but growth is very slow.
@cyriljeet yes, it takes time to curate an audience. But if you are curating the right audience, they will be with you for a long time!
50/50. I think a balance is needed.
CloudFunnels AI
@nickanisimov 50-50 is very good ratio!
Organic!
CloudFunnels AI
@shaur_ul_asar That's fantastic! Is it from your personal blogs or social too?
Well it depends on the product or service I believe.
If your offering requires personal demonstration and usp clarifications, then organic is the way to go.
If your offering's proposition is crystal clear and solves a real problem, then perhaps paid traffic is the best way to proceed in order to build up your numbers
CloudFunnels AI
@apollon440 That makes sense... I've been able to convert cold traffic.
Mentor.AI
Our primary traffic driver at ProApp is organic. We focus on creating high-quality content and optimizing our website for search engines to attract organic traffic. While we do utilize paid advertising, organic traffic has proven to be the most effective strategy for us.
CloudFunnels AI
@realkunalmehta That's epic!
30% paid, 70% organic.
CloudFunnels AI
@dmitriy_pegov I use a lot of paid marketing too... but I feel I am doing less with content than you
CloudFunnels AI
@sergey_firkin What does the most work?
Organic is much better.
CloudFunnels AI
@alex_petruchio Thanks for pitching in... Do you use organic more than Paid?
Anytype
Organic all the way! We've managed to grow a large community through WoM only - I believe it helps a lot that our startup has a strong mission behind it and we regularly engage with our community through chats, town halls, etc.
We actually wrote a piece on why we don't pay for acquisition, based on some hard-won lessons from previous experiences in startup land: https://blog.anytype.io/why-we-d...
CloudFunnels AI
@charmandro That's the most amazing thing! I've tried to grow a similar community on YouTube at https://youtube.com/@teknikforce
It takes time, but it's worth it!
Lyrist
Organic. Haven’t tried paid as yet
CloudFunnels AI
Appshine - Make your app beautiful
Primary driver is organic because that's more scalable and doesn't require upfront capital (but requires time)
As you start getting money, you can spend but you should spend on producing great first and once a piece of content is a "hit" , put some ad money behind it so that you can increase mind-share and awareness
Humbird AI
I have a similar experience to that of @hungnguyenkhac7, we haven't invested in any paid ad, major traffic is from organic sources to our blogs. And we also do a lot of landing pages optimised for conversions.
CloudFunnels AI
@hungnguyenkhac7 @adith_168 That sounds really good! How many blogs do you have Adith?
CloudFunnels AI
@neha_joshi8 That's amazing! Do you mind sharing your blog?
Xence by Gaspar AI
organic for now, but I am launching soon paid campaigns!
CloudFunnels AI
@marilena_n That's great! I if you are converting with organic, you will convert with paid
Xence by Gaspar AI
@cyriljeet fingers crossed!
Definitely a mix for me. Organic traffic's awesome for long-term growth, SEO optimization is key here.
CloudFunnels AI
@devans_67 Yes, it seems that's the recipe for most people
Also, what is your opinion on getting initial traction for a young startup? Is it ad campaigns or word of mouth marketing?
CloudFunnels AI
@kaustumbh7 Word of mouth is so hard to get. It's very slow. If you have a budget, then I'd say definitely pay for ads.
@cyriljeet Got it.
What would be a good budget to get your 1st 5,000 cutomers?
Or does the CAC vary greatly depending on the industry?
CloudFunnels AI
@kaustumbh7 1st 5000? Wow.. that's a big number. Do you mean trials? A lot depends on what you are selling and your price point
@cyriljeet I mean getting 1st 5,000 people to try your product. For an App it might mean downloads, for a website it might mean signups, etc.
CloudFunnels AI
@kaustumbh7 Okay, usually it costs me about $1 to get a trial
Currently just focusing on orgainc traffic through-
1. SEO
2. Content Generation
as Ads are very expensive!
CloudFunnels AI
@kaustumbh7 That's amazing! Did you build an in house team for content? Want to share your blog?
@cyriljeet We don't have a content team as such. We use AI tools to write blogs on our shortlisted topics by giving them a detail description of what needs to be written including the major points, keywords we want to include for SEO, style of content, tone of writing basically, prompt engineer it and then tweak it and finally publish 🚀
For Twitter and LinkedIn we want our content to be more engaging, so we post about our product features, product performance, memes, trending topics in our domain and also some educational stuff.
@cyriljeet It does a decent job if you mention the correct keywords but I believe this is something search engines are actively working on and improving their algorithm to detect AI generated content. Since we are a bootstrapped company, it is how we are managing now.
CloudFunnels AI
@kaustumbh7 That's totally amazing then and low cost! I didn't realize AI content can rank that well
I think a mix of organic content marketing and ads work best. I mostly focus on creating content on social media platforms and running occasional ads on Google. Building a solid rep is the most important in my opinion. That does take time however, after that, it gets easier to generate traffic without going for paid options.
CloudFunnels AI
@taniya_dutta1 Are you doing mostly retargeting or more?