Is it worth to create an app that has the same function as other apps but with a different concept?

Muhammad Luthfi
2 replies
I've often pondered the factors influencing consumer choices between marketplaces like eBay and Amazon. While it's commonly perceived that eBay specializes in used goods and Amazon in new, official products, their core functions are essentially identical. The perceived difference often boils down to branding and consumer awareness. This raises a compelling question: Could the success of a startup hinge primarily on its marketing strategy? Even with a groundbreaking innovation that surpasses industry giants, could a lack of effective marketing hinder its ability to gain market dominance?

Replies

Emma cole
teenpatti world is super fun to play, and the daily rewards make it even better. The VIP levels and bonuses are a nice touch. However, I’d love to see more avatar customization options in future updates. Overall, a great app
Lesley
【Regarding the first question】 I think the functions can be the same, but there is no perfect product. User needs are constantly evolving. When we discover new needs, we can develop a more complete app based on the original functions. Especially for some huge markets, one product cannot cover all user requests, and people's preferences are different. Exploring new needs and obtaining new opportunities. 【For the additional quesiton】Although Amazon and eBay are essentially e-commerce platforms, as you said, users tend to buy second-hand goods on eBay and brand new goods on Amazon because of their different positioning. Product positioning, user portrait, and promotion channels are three very important parts of marketing strategy. Therefore, I believe that marketing strategy is undoubtedly very important. How a product occupies the minds of users in the marketing process and ultimately gains loyal users is closely related to marketing strategies from the moment it enters the market.