Is email marketing still effective?

As a B2B marketer, I can confidently say that email marketing is still an incredibly effective tool in our toolkit. In fact, it's one of the main ways we communicate with and nurture our leads at HireSure.ai. One of the biggest advantages of email marketing is that it allows us to directly reach out to and engage with our target audience in a personalized way. By segmenting our email lists and creating targeted campaigns, we can ensure that the content we send is relevant and valuable to the individuals on the receiving end. This helps us build trust and establish a relationship with our leads, which is crucial in the B2B world where the sales cycle is often longer and more complex. Additionally, email marketing is an extremely cost-effective way to reach a large number of people. It's much cheaper than running a traditional ad campaign, and the ROI can be much higher if done correctly. In terms of results, we've seen firsthand the power of email marketing. My team generates 300 demos per quarter out of which 40% come from email marketing. If you're considering incorporating email marketing into your B2B strategy, I highly recommend giving it a try. I would be happy to share more about my experiences and offer any guidance we can. Feel free to reach out to me directly on LinkedIn.

Email marketing has a higher ROI than most other marketing channels.

It is. I recently did email campaigns and got open rates of 33% to 43%. Got 20 signups. Moreover I even had some of the recipients replying to the email and it was a cold email blast. A few things I did intentionally 1. Use first names in the greeting 2. Introduce yourself - I mean you are the founder, co-founder 3. Get to the point quick. No story telling. Show them the value upfront. It works.

Email marketing has a definite advantage over social media. Its cheaper, quicker and can be automated.

Yes!

Good question. Depends on how you define "effective". A lot of prior "growth hacking strategies" have become common and less effective now

It depends, I believe is the most simple and effective method nowadays.