Is building a community more valuable than growing followers today? 🤝📈

Absolutely! Building a community is far more valuable than just growing followers, especially today. Here’s why: -Followers are great for reach, but a community brings engagement. Community members feel a sense of belonging, participate actively, and are more likely to become loyal users or advocates for your brand. They don’t just passively consume content; they interact, provide feedback, and even support each other. -A community fosters trust. When people feel connected to a brand and to others in the community, they’re more likely to stay loyal and recommend the product. This loyalty is difficult to achieve through follower count alone, as followers might not feel as personally invested. -A community offers direct insights into what users want, need, and value. This is invaluable for making product improvements and refining your strategy. -While followers can come and go, a community builds long-term relationships. People who feel part of a community are more likely to stick around, even when trends change or competitors appear, because they’re invested in the brand and the people within it. -An engaged community often leads to organic growth, as members share their experiences with others. Unlike followers, who may just click “follow” and move on, community members actively spread the word, which is more powerful and genuine than typical follower growth.

I think yes. Numbers do not completely say how engaging followers are. Engagement matters more for me. I need to know that community is vivid and responsive.

Absolutely, building a community holds more value than just growing followers these days. A community is about real connections—people who genuinely care about what you’re creating and are willing to engage, share ideas, and support each other. Followers, on the other hand, might just be numbers with little interaction.

Both are necessary for influencers.

In my opinion, Yes.

I don't think so. The product itself is more important

Absolutely! it is more valuable than just growing followers because a community fosters engagement, loyalty, and trust. Engaged community members are more likely to become loyal customers and advocates for your brand, driving sustainable growth.