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  • Is Brand a company asset for everyone to promote?

    Nick Stein
    4 replies
    Do you feel that Brand is an asset that is only pushed by Marketing or should it be the responsibility of the entire company? This was a question asked by CI HUB on LinkedIn. https://www.linkedin.com/posts/ci-hub_brandbuilding-teameffort-youropinionmatters-activity-7153347794508869632-SIx2

    Replies

    Imo Bábics
    Yes!
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    Adrian M. Peticila 🟡
    Short answer: Yes! Long answer: Hell, yes! :)
    Nick Stein
    @adrian_m_peticila TBH, I think this is the most rhetorical question I have ever asked in my career as a marketer.
    Aarushi
    Yes ! Surely, Creating a brand image is the 1st step towards achieving establishment or giving a face to the company.