If you’re using TikTok influencers, what’s your plan if it’s banned in the US?

Question

Kitty Geronga · Accepted Answer

Very curious about this too. Like TBH after Tiktok I rarely used Facebook and Instagram. So I'm sure it will be a huge adjustment for all.

Peanut · Answer

Because of this, caused a traffic spike for rednote App on Google Trends starting January 13th.

Yarik Skov · Answer

Probably moving to YouTube Shorts

Constance Tong · Answer

there're alternatives available, so this shouldn't be a problem for users, but for service providers

Lois Roberson · Answer

In case TikTok's banned I'd consider Instagram Reels or YouTube as my go to influencer partnerships.

Fermin Blocher · Answer

If TikTok were banned in the US I'd explore other platforms like Instagram or YouTube Shorts to engage influencers.

Nha Hyerin · Answer

If TikTok is banned in the US, a backup plan would involve diversifying influencer partnerships across other platforms like Instagram, YouTube, or emerging social media channels. Building a strong presence on multiple platforms ensures flexibility and minimizes risk.

Ataei · Answer

@johnson I didn't know that. I'll look it up ;)

Answer

Should TikTok be banned I'll focus on emerging platforms where influencers are still thriving.

Ataei · Answer

@kitty_persanaai Time will tell. Hopefully they'll reverse the ban with the new administration!

Ataei · Answer

@yarikskov One option, though I'm not sure if it's as effective as TikTok's.

Ataei · Answer

@constance_tong I agree

Answer

Definitely considering YouTube Shorts as a viable alternative. Also exploring Instagram Reels and Snapchat Spotlight as potential options to maintain our influencer marketing reach, just in case TikTok gets the boot. Gotta stay ahead of the curve and have a solid backup plan, ya know?

Emily Rose Johnson · Answer

I'd probably shift my focus to YouTube Shorts and Instagram Reels. There are a lot of similarities in short-form video formats across platforms, so influencers with strong content should be able to transition their audiences. Might be a good idea to build up followings on a few platforms to mitigate risk. Curious what others are planning!

Istifanus Sarki · Answer

Smart TikTok influencers in the US are already working on a PLAN B in the event that TikTok is eventually banned. Fall back on Instagram or some other platform? Wherever they going, the idea is to track them and use them, cos you can rest assured wherever they go, their audience gon follow them.

When X got banned in Nigeria for a year, this was what X influencers did, and as a marketing and influencer strategist, I applied the above, and it worked good.

If you’re using TikTok influencers, what’s your plan if it’s banned in the US?

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