If you are building a B2B product, how you are looking for the early users?
Julia Doronina
7 replies
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Fabian Maume@fabian_maume
Warmup Inbox
A no-frill product hunt launch would be my first thing to try: https://medium.com/@fabian-maume...
I also like to run LinkedIn outreach with Phantombuster. Targeting people active on relevant hashtag feeds works usually well early stage.
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@fabian @fabian_maume Hey, thank for the clue! We are currently using Apollo to reach potential customers via email. Would you say that Phantombuster is better? It's not obvious from their landing page (which is often the case with B2B websites)
Warmup Inbox
@fabian @oksana_polo I would not use Apollo to run email outreach. It is a great tool to build an email database but its email automation isn't good. I would recommend lemlist 2.0 or Woodpecker if you want a good email deliverability.
Phantombuster is interesting for LinkedIn outreach, it is a different channel than email outreach: typically with a lower scale but better conversion rate.
Slack communities have worked well for us. We know many of our users are hanging out there for several reasons.
LinkedIn groups, in-person conferences with demos, and industry associations.
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A set of questions before we start. Do we offer direct sales to our customers? Are wholesalers in the chain necessary? Or are channel partners, also known as value-add resellers, the people who can best assist you? What kind of margins are offered by each one?
The most promising sales strategy for technology and software companies launching enterprise B2B products is typically channel selling.
This is due to the fact that it is simpler to collaborate with a company that already caters to the target market than it is to start from scratch and develop a clientele.
Of course, in the end, most B2B companies don't stick to one sales model. Many of our clients initially prioritize channel sales but later use their website to generate leads as the product gains traction.