If my product is country based, does it makes sense to launch it on PH in english?

Question

Or should I follow the country's language? I am new to PH and I think there are so many variables to consider - potential clients, investors, offshore clients that don't care my servers are in another country, etc...
I've never seen a non-english post here, and it would make sense to post it in english to reach the most people possible. But really my goal is to deliver the best product possible for its right audience - I don't care much about having the most people using my webapp right after launch.

Business Marketing with Nika · Accepted Answer

Is there a possibility in the future to have this product in English? For now, if you are country-based, I think that you will not aim at the target group. Let's see me. I am from Slovakia. If my product is in Slovak, probably 99% of people wouldn't understand what's on the go. If I asked my Slovak friends to upvote there, they probably wouldn't, because they do not know this platform. If your product has a chance to be translated into English – do it first and then launch there.

Cristian Stoian Urzica · Answer

If people from your country know English, I’d say yes. Other people from other countries may have the same problem when they visit your country. Just saying :)

Gurkaran Singh · Answer

Launching your product in English on PH can certainly help you cast a wider net to catch potential clients and investors, like using a universal language in the tech world - just think of it as coding for global scalability!

Sree · Answer

How exactly is your product country-based? If your product is tied down to the culture and or specific problems of people in a country, then it would make more sense to target them.

But if it's a problem more widespread problem, that isn't dependent on the boundaries of a country, then it would be worth launching it here.

Thinking about potential investors, and other variables is often unnecessary in the early stages. If your customers hang out in a specific area or a community (both online and offline), then just double down on that and market to them.

Giovani Drosda Lima · Answer

@busmark_w_nika this makes a lot of sense, thank you for the feedback!

Sol Yousefi ☀️ · Answer

Launching your product on Product Hunt in English can help you reach a wider audience and attract more international users. Contentify AI can help you create multilingual content and cater to different countries' preferences, allowing for successful expansion into new markets.

Problem: Creating engaging and relevant content for different countries and languages poses a challenge for marketers.

Contentify can solve this issue by utilizing AI agents to generate content tailored to specific regions, languages, and cultural nuances, helping you effectively communicate with diverse audiences.

Try Contentify AI for Free here just look up Contentify AI

Giovani Drosda Lima · Answer

@solyou I really appreciate your suggestion, but as a linguist myself I don't feel like using AI for this. I've used GPT-4 and variants in English, Portuguese, and many other languages for translation, and even though it does the job, it seems to not be able to keep up not only with reasoning, but with background characteristics of a language that directly affects comprehension.

Making use of AI to generate engagement may occasionally obfuscate the bidirectional understanding of a provider to its audience, even more when the said audience is small - and as I said, my clients will be probably only a handful of companies at first.

Maybe for tasks like translating a work environment sentence or social media mass content producing it's ok, but it is really not my case to use AI everywhere if I really want to connect to my audience and understand them.

Thank you for your feedback!

Giovani Drosda Lima · Answer

@sreenington well it's a webapp, and since I am alone I will need to also do the marketing. 
My main focus is going to be companies in my city, since I can actually reach them easier.

Also, in my head is easier to start locally rather than globally, but now that I read your comment I even may reconsider this. 
I'm kind of new in the process of marketing and sharing, so sorry if I seem to be too lost - I actually am lol

Giovani Drosda Lima · Answer

@thestarkster good point, thanks for the feedback!

If my product is country based, does it makes sense to launch it on PH in english?

Replies