I polled more than 500 SEOs about link building and this is what came out of it ⚡️
Daria Ahieieva
7 replies
Hello to the all Product Hunt community!
It's Daria here. I work as an editor at Serpstat and create a lot of different data-driven content. I recently conducted a study on the link building field and I want to share some of the results with you!
The survey involved 523 digital marketing specialists. Among 35.9% have more than 10 years of experience in the digital field 🤓
Here are some of my takeaways from the research:
1️⃣Link building is still important
2️⃣Use strategy to achieve higher results
3️⃣Content-oriented link building brings the best results
4️⃣Directory link building is not worth your time
5️⃣Nofollow links can be the part of the strategy
Replies
Jaroslaw Pidburskyj 🇮🇹Ï🇺🇦SEO@noproseo
You can rank without doing any link-building [by doing great onpage SEO] but in reality you only need to the best 10 out there.
Before you can start the offpage campaign which can be a minefield your so called "seo is king" approach has to be very good or nobody will link to you.
4️⃣Always do a DA checker beforehand, on these directories and in some cases you’ll find extremely high DA values, so maybe this expert isn’t one really.
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1️⃣Link building is still important:
I've heard that link building is dying, and fewer and fewer professionals include it in their strategy. However, the study showed that link building still plays a vital role for SEO.
The majority of respondents (55.7%) stated that link building has a positive impact on SEO. A relatively small number of respondents (6.5%) rated the effectiveness of link building low.
2️⃣Use strategy to achieve higher results:
It would seem obvious that systematic work and clear goals will bring more results than chaotic tasks. However, 42.9% of respondents from B2C companies claim that they do not have a link building strategy.
At the same time, the vast majority of those with a strategy rate it highly with 8-10 points.
3️⃣Content-oriented link building brings the best results:
Content is king. And this king reigns not only in search results but also in link building. After all, if you create qulity content - it will be relied on.
Not surprisingly, 22.9% of SEOs said that content marketing is the most effective link building technique. The guest posting came in second with 15.2%, followed by HARO/expert reviews with 12.4%.
4️⃣Directory link building is not worth your time:
Respondents also shared the most difficult link building techniques to execute. The directory link building showed the lowest result. In ratio, it will bring you about 3 times fewer results than the time you spend on implementation.
Furthermore, the interviewed experts shared that this method and some others, such as forum links and domain redirects, are almost dead.
5️⃣Majority of the respondents reported on nofollow links:
62.3% of respondents included nofollow links in their strategy. At the same time, 32.8% do not report nofollow links.
However, experts determine that dofollow links will prevail in the optimal ratio of dofollow and nofollow links.
What do you think about link building? Do you use it for your business and does it bring results?