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  2. I’m Jakob Knutzen, Co-founder of Butter. Ask Me Anything! 💥

I’m Jakob Knutzen, Co-founder of Butter. Ask Me Anything! 💥

Jakob Knutzen
97 replies
Hey everyone 👋 I’m Jakob, co-founder of Butter, which we've built to help people run super-engaging, interactive sessions from start to finish. We’re about to launch Scenes, an exciting new tool for interactive presentations and collaboration which people can use alongside Zoom/MS Teams/Google Meet—perfect for anyone who cares about keeping participants focused and engaged! We’ve launched on Product Hunt 3x before, and we've hit #1 Product of the Day and became a finalist for the Golden Kitty Awards — so I'm super grateful and excited to do an AMA and share our learnings here! Ask me anything about building a fully-remote startup, product- and community-led growth, keeping clarity, conviction and focus as a founder, and the future of collaboration!

Replies

Kwadwo Adu
Conversational Form
Conversational Form
Hi Jakob 👋🏽 From your perspective, what has been the biggest pros and cons of running a fully remote startup compared to a traditional in-office setup?
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Jakob Knutzen
Butter Scenes
Butter Scenes
@kwadwoadu GREAT question! Biggest pro: Being able to recruit amazing talent from anywhere Biggest con: Not being together and feeling the startup energy and love ever day! Also don't forget to support https://www.producthunt.com/post...
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Daniel Zaitzow
Launching soon!
@kwadwoadu @jakob_knutzen1 curious how you navigate that from a contractor / employee perspective / how you keep things standardized given the multitude of different cultures / potentially nations with various holidays etc? Typically we'd all observe one calendar (US CAD etc.) - Curious how ya'll navigate that.
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Kwadwo Adu
Conversational Form
Conversational Form
@dzaitzow Our team can choose to follow either the Danish calendar or their local one. We’re a small team, so we just coordinate month by month or week by week if anyone needs time off—whether it’s for personal matters, public holidays, etc.
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Daniel Zaitzow
Launching soon!
@kwadwoadu makes total sense to me!
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Jan Ahrend
Hey Jakob! Curious to know—how big of a role does churn play in your growth strategy? Do you feel confident you’ve nailed down the top churn drivers in your product or are you still in discovery mode when it comes to reducing them? What’s been the biggest eye-opener for you so far?
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Jakob Knutzen
Butter Scenes
Butter Scenes
@jmarten Churn is everything. If you don't nail how to fix churn, you'll just be pouring water into a leaking bucket. For Scenes, we haven't yet identified the biggest churn driver - still early days!
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@jmarten @jakob_knutzen1 offboarding scenarios... num num num.
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Alex Gordon-Furse
How many people are you and is your culture mostly asynch?
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Alex Gordon-Furse
What was the aha moment for you to start butter? What was the core reason you got to that aha moment?
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Ben Syverson
Mattebox
Mattebox
Hi Jakob, congrats on Scenes—sounds super interesting! Any launch tips as a Product Hunt veteran? How are you preparing for the launch this time around?
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Jakob Knutzen
Butter Scenes
Butter Scenes
@bensyverson Ahhh, good question! A lot of great tips out there, but what we're doing this time around is making a full event! https://www.seeninscenes.butter.us/ This gives time to drive support to PH plus makes a big splash!! Also don't forget to support https://www.producthunt.com/post...
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Aaron O'Leary
Product Hunt
Product Hunt
Hey Jakob! Thanks for doing this! Do you have any golden tactics for community-led growth especially when starting out?
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Adam c
@aaronoleary hello. I have a lot of questions..Like more than can be answered. But figured I’d ask you. You have popped up numerous times on my feed, if not. Not a big deal…
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aswini kumar palo
How do you hire a product manager for your requirement? What specific skillsets you look for and how do you evaluate?
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Sia
How many paying customers do you have?
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Biswarup Adhikari
@jakob_knutzen1 What If Google Sells Chrome? What’s Next for the Chrome Extension Market?
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S.N.Dineshan
What has been the biggest challenge in building a fully remote startup, especially when it comes to fostering strong team collaboration and maintaining focus across time zones?
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Bogdan Nichovski
Hey Jakob! Love seeing how Butter has evolved over time. Any tips on acquiring early users? I'm launching Travo on Product Hunt soon and would love to learn from your experience!
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Mogeli Lortkipanidze
Better than around 👍mobile apps are needed, good luck, i will test it in team
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Jakob Knutzen
Butter Scenes
Butter Scenes
@mogeli_lortkipanidze Thanks a ton! Feel free to check out our new launch on https://www.producthunt.com/post...
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Hien Nguyen | Sailee
Hey @jakob_knutzen1, so glad to e-meet you here! I first discovered Butter when I joined one of the roundtable/training sessions of @rosiesherry this year and was super amazed by the UI of the platform. Great job on that! I have a few questions that I hope to get your insights: 1. What was the exact growth roadmap of Butter? From 0 to 1, what was it like? What did you do to push the product out exactly what ideal users were expecting/excited about? 2. How did you acquire the first 1,000 users? 2. How did it grow to what it is right now? What are the milestones? What actions do you recommend marketing & growth teams should double down on each stage? What mistakes do you wish you did not make/or waste time on? Thank you so much! Looking forward to hearing from you 😊
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Enzo Zeng
Love the product video! It strikes me that when I was a student at Columbia, one of my classmate was actually using Butter. Among all the feature, which one you think is the best?
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Elly
SlashPage
Hi, Jakob 👋 How many people are in your company? When you need to create a landing page, lead collection page, etc., who is responsible for it?
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Evgenii Anikin
SocLeads
SocLeads
What is the size of your team?
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İpek Gülek
Hey Jakob! Congratulations on hitting #1 Product of the Day on Product Hunt! 🎉 How have you managed to hit #1 Product of the Day three times? What do you think was the most important factor—was it the product itself, your launch strategy, or something else that really resonated with the Product Hunt community? I’d love to hear your insights!
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Inid Leksina
Hey Jakob, I'm curious to know what your biggest growth tactic was during your beta testing phase. Most people seem to forget about this!
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Matt Caine
I saw your LP but pricing link doesnt work. Problem is that if i don't know what is your pricing (or planned pricing) then for me as a user have no sense to even log in...So my question is...why there is no procing on LP or at least link to pricing? Btw. I saw the video, product itself look sick!
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Kenneth Poon
After watching your product video, it reminds me that I attended a group workshop that the presenter was using butter. I was thinking this is such a fun UI. If you have choose one feature in butter, which one was the aha moment?
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Jakob Knutzen
Butter Scenes
Butter Scenes
@kpoonvancouver Yay that's awesome! I think it is when people open a tool in the session the first time (poll, Miro board, Flashcard). Also we're launching something new so don't forget to support! https://www.producthunt.com/post...
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