I have an upcoming launch soon. Any advices?

Question

Hey there, I'll launch a product soon. I had a few launches earlier, the last one was nearly a year ago. Although I have the general idea of how to launch on PH, I'd like to hear from you if you have new ideas and/or advices that'll help me ✨

Rich Watson · Accepted Answer

reach out to your network, get any existing users to signup so they can help support. Here's a spreadsheet of over 100 makers you can reach out to in return you support them when they launch. https://docs.google.com/spreadsh...

Fabian Maume · Answer

Here is my recommended action plan: https://docs.google.com/spreadsh...

Fabian Maume · Answer

@aleynacatak I plan to redesign it and make a product hunt launch for it.

Aleyna Çatak · Answer

@baris_bingol anxiety always wins my friend...

Barış Bingöl · Answer

Exciting times! It's a good idea to get a good night's sleep beforehand, it's gonna be a looong day.

Ansh Sdhana · Answer

Since you are close to a launch, I say start getting your target audience excited about it. Go to offline events where your target audience is likely to be in the majority and come up with ways to engage with them so that they'll look forward to your launch, the events can be networking sessions, summits, conventions, music shows, and even game shows.
Another strategy to just get your name out there is cold emailing. This is something that people don't believe much but cold emailing is effective. You must have good lead generation and lead nurturing strategies to ensure the success of such campaigns.

You can make use of simple prospecting tools like Aeroleads for generating leads and make sure that you have built a standard procedure for finding and qualifying leads because once you have that, you can even hire smart interns to either just keep it running or maybe even increase the output. As for nurturing these leads, you will have to do research and some trial and error to figure out what kind of nurturing method will work best for your audience, you can refer to articles on the web for those.
All the very best!

Patrick Prasquier · Answer

Hello, I've just seen your product page. I wish it were clearer what you meant by "extract skills". What kind of skills do you extract? In what context? Maybe an example of a situation you'd use it for? 👍

Aleyna Çatak · Answer

@patrick_prasquier I and my team talked about it and we might use some help visualizing our product's use cases. You can use our product to extract skills from applicants' resumes, find out in-demand skills for job postings and identify any skills within a syllabus. These are basic cases. Product pages are a bit limiting but we'd like to hear your comments on visualizing these cases so we can improve our actual launch material ✨ Looking forward to hearing from you 😊

Aleyna Çatak · Answer

@patrick_prasquier Thank you for the feedback! I'll talk to my team about this and revise it☀️

Patrick Prasquier · Answer

@aleynacatak In your product page, the video makes it much clearer (although if you could zoom in on the original text, it would be more legible). From the top of my head, I can't think of a situation where I would be needing a solution to automate extraction of skills from a text, but I'm not in the HR business so I'm probably not your target. Now, since you have the technology in your hands, I can imagine that you could apply it to other situations, right? Maybe, for instance, extracting common allergens from a list of ingredients, etc.

Aleyna Çatak · Answer

@fabian_maume let me know when to subscribe then ☀️

Aleyna Çatak · Answer

@fabian_maume thank you a lot! This would make a great resource to publish on the internet actually ✨

Aleyna Çatak · Answer

@richw This is great! I didn't know such a network exists. Thank you for sharing! 🍀

Aleyna Çatak · Answer

@ansh_sdhana Wow, thank you a lot! Actually our audience is abroad, so offline events are not an option. We try to reach to people online by emailing, social media and joining Facebook and LinkedIn groups personally. This is our third/fourth launch and we follow the procedures as well as other people. I was looking for something to spice up the launch a little bit actually 🤭 Tbh, I haven't thought about cold emailing earlier, it might speed things up in our case. Thanks for your kind comment and advices! ☀️

I have an upcoming launch soon. Any advices?

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