Hunters on PH: Their role, prices and some basics
Business Marketing with Nika
36 replies
More and more I see questions about Product Hunt Hunters so I would cover this topic like a small FAQ.
1. Who is PH Hunter?
Someone active or well-known on the platform, popular, recognized, and has a high follower count or a significant number of launched products. But even a maker can hunt the product if decides or someone else.
2. What is the Hunter responsible for?
He/She "promotes" your product on his/her behalf, so his/her followers are notified (on PH and via email) that he/she launched the certain product. Whether the Hunter helps you to gain engagement via his/her community on social media/DMs is up to mutual agreement.
3. How to find a Hunter?
1. You can try to reach out to the most popular people on the platform (high follower count, high hunted products count, active people via PH streak).
2. Through a search on Google (they may have their websites).
3. From previous launches where they are labelled as "Hunters".
4. They can have it in their bio.
4. What is the price?
It differs.
– Some do it for free.
– Some charge for giving your product a higher "credibility and their reputation".
– Some ask for hourly consultation $400+.
– Some hunt for $50 and some for 2k or 4k.
5. Will you be featured thanks to the Hunter in the "Featured" section?
The Hunter cannot guarantee this place because Hunters are usually not the part of internal PH team.
6. When to claim the Hunter?
I would say, the sooner the better. He/she can advise some good things up front, so the launch and you will be better prepared.
That's all.
At the moment, I do not hunt product launches (I can only create some awareness through sponsored newsletters or sponsored videos), but I believe you can find many hunters based on the points I mentioned above.
Replies
Ash G@ash_grover
Interesting. Thanks for sharing this info.
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Haha first time i did not care about it, then i learnt that PH is an update game and hunters boost stuffs
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@abdur_rahmaan_janhangeer The platform is still changing :)
2k-4k for launch is complete madness.
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Targeted hunters/categories – this is actually a good point Sergey. Not every hunter is aligned with the idea or has such deep understanding of the specific community. @sergey_glukhov
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@nickanisimov But there are such profiles. Possibly because they are well-positioned with a high reputation.
Launching soon!
The thing is, most startups have no idea who their clients are or how to effectively target them. Product Hunt is actually one of the worst ways to do it. Neither the hunter nor the startup knows if the people following the hunter are the right audience for the startup.
Moreover, I built a startup for marketers, and you built one for HR. But when both of us go to Product Hunt, we don’t see recommendations tailored to our industries—we just see generic recommendations for everyone.
Product Hunt could solve this issue by focusing more on audience segmentation. If they allowed hunters to create curated lists for specific groups, people would follow hunters that truly resonate with their niche. However, Product Hunt as a platform doesn’t provide that opportunity. Right now, it’s just a mess.
Nika, thanks! Really useful tips and just in time.
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@oleksandr_naumov You are welcome :)
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If you want to be in a sponsored newsletter, you can find the opportunity here (claim at least one week before the launch):
https://www.passionfroot.me/busi...
And if you like watching videos and reading valuable marketing tips:
Newsletter: https://businessandmarketing.sub...
YouTube: https://www.youtube.com/@busines...
According to Product Hunt, 79% featured posts were by makers who self-hunted and 60% of #1 Product of the Day winners were self-hunted.
Many successful self-hunters/makers shared their experiences in articles and wrote guidebooks about submitting products here.
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@shahza1bmushtaq They are a good examples that PH hunters are specific cases so they have chances to succeed without hunters too :)
Thanks @busmark_w_nika for sharing great tips!
I've good amount of kitty points and follower and a 586 day streak. Also I've earned 19 badges for top 5 products.
I'm hunting projects free of cost.
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@abbas143official yes, you are example of a well-known member of the community :)
Wepost
Launching soon!
Is there some resource where you can find hunters that hunt product for free? That you know of? 🙌
@benjaminbekken Hunting a product is absolutely free and you should not pay to anyone to hunt your product. It’s against Product Hunt's guidelines.
Wepost
Launching soon!
@abbas143official Oh really i didn't know that, thank you so much for clarifying! It seems like most of the hunters actually take some kind of money to hunt a product, so that was why i was asking
Very useful. Would love to have read this before our Launch on PH ;)
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Next launch, you will have this knowledge :) @louise_peiffer
@busmark_w_nika You’re awesome! Thanks for sharing this information.
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You are welcome, Sonu! :) TY! :) @sonu_goswami2
Thanks for sharing this! I’ve been trying to figure out how to find a good Hunter
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@nora_green You are welcome, Nora :) GL :)
Finally a good summary into the realms of Product Hunt! Very helpful thank you for that :-)
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You are welcome! :) @tereza_stejskal
This is super useful info. I always wondered what a Hunter's role was, and now I get it
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@skylar_wesst Happy it is valuable :)
Launching soon!
It was really helpful! I'm trying to launch my product for the first time ever, and product hunter was so confused. Thank you so much for your writing!
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@seungwhan I have seen products without hunters and they did well too :)
Launching soon!
@busmark_w_nika That's good news. I was thinking whether launch with hunter or not :)
Launching soon!
@busmark_w_nika Would I ask another thing? Since posting our teaser page on SNS groups, we've been receiving many DMs from supposed influencers offering paid promotion services. Would this kind of promotion be effective for our product?
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@seungwhan What do you mean by SNS groups? Who are those influencers? :)
@seungwhan Totally worthless, once we hired 9 influencers on LinkedIn, total their 1 million+ followers but in results they not provided total 10 votes. PH is also dropping upvotes from them. Be careful please and don't spend your money on them.