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    2. How will AI impact the SEO world?

    How will AI impact the SEO world?

    Fabian Maume
    4 replies
    As preparation for Otterly.ai launch I'm running a survey about AI impact on SEO: https://u9s0cax9rfw.typeform.com/to/Ventq1UM I'm particularly interested in the following topic: - Do you expect people to shift from Google search to chatbot search? - How do you approach indexation in the language model? How to make chatGPT recommend your business?

    Replies

    Thomas Peham
    Usersnap
    My take: It it's not getting easier to catch organic traffic in the future from Google & Google SGE. Rather the opposite. But at the same time Google is basically saying: Optimize for "Experience" with the latest E-E-A-T Google Update, and if you do so, it potentially will also help gaining more views on LLMs.
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    Dev Donald
    AI will help uncover not just high-volume keywords, but also understand search intent and related phrases, giving SEO a more holistic approach as compared to humans.
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    Fabian Maume
    Warmup Inbox
    Warmup Inbox
    @dev_donald so you are expecting AI to mainly assist with the keyword research?
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    Robert Rotznig
    Otterly.AI
    Otterly.AI
    Thanks for sharing Fabian! I believe AI will change how users search online (using AI answers for questions & prompts) and therefore it will also impact our SEO efforts. And because - right now - it's very hard to track / monitor how content & brands are outputted on LLMs, I created Otterly.AI and would love to hear from the community your thoughts & takes!
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