How to start your product marketing from scratch?

Question

Hey Product Hunters, share your strategies about how to start marketing your product from nothing :)

Maurizio Isendoorn · Accepted Answer

At Ringly.io we mainly post content on X, LinkedIn and repurpose it on FB and IG. We also published some blogs. But mainly it is just engaging in groups and communities and talk about it a lot.

Ted Schaefer · Answer

@maurizioisendoorn ah yep, makes sense.

seems like a feature Buffer should add: generate assets when posting to platforms that need them

Ted Schaefer · Answer

@maurizioisendoorn how do you repurpose for IG? i've found that it's kind of a pain since they require a large image - a lot of short-form content doesn't need an image.

Jake Tital · Answer

Start with perfecting your pitch with your friends then move onto live events such as meetups. Work your way on doing a launch here on PH

Maurizio Isendoorn · Answer

@sixbangs We take the posts from Linkedin (which is image + caption) and automatically post them to IG and FB. But tweets are indeed not great to repurpose

Maurizio Isendoorn · Answer

@sixbangs that’d be a groundbreaking feature indeed! Easy to do with AI

Gurkaran Singh · Answer

Starting product marketing from scratch can be daunting, but remember, every great journey begins with a single step! Dive into the world of storytelling, build a solid brand foundation, and don't forget the power of social media engagement. Before you know it, you'll be on your way to making waves in the digital ocean! 🌊 #ProductMarketing #StartupLife

How to start your product marketing from scratch?

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