🪄 How to Out-Benefit Your Competitors 🪄

Hey Product Hunt! 📳 YOUR products can have the same FEATURES as a competitor's product while at the same time having and rendering different BENEFITS to the user... Imagine that you sell home alarm systems 🚨 On your landing page, you demonstrate all of the same features as a competitor... ...but... ... you* present heaps of imagery & social proof that give this potential customer — a parent mother in Brooklyn — an overwhelming sense of family security. How? 🙋🏻‍♀️ for each feature in features: you.demonstrate(feature.benefits) you.demonstrate(feature.proofs) 1️⃣ Demonstrate how the feature thwarts burglary 2️⃣ Demonstrate for whom the feature has been converted a benefit ⚡️ Example ‣ sounds siren burglar that video recording is in process ‣‣ "I have a burglar on tape scrambling away from my son's room... it was automatically submitted to the authorities... thanks to SecureMore." ⚡️ Example ‣ jams window to prevent unlawful entrance ‣‣ "The second-story window in my apartment complex is old and not very secure, but the SecureMore spring mechanism jammed the window airtight..." 🚨 Conclusion In conclusion, with just 2 reviews, you've now parents, single parents, co-parents, old apartment renters, new apartment renters, multi-room home renters, urban condo owners, and much more the — peace of mind — that SecureMore protects, particularly, specifically, and precisely for families like theirs. Peace of mind is the benefit that you've engineered through imagery and social proof. Your competitor may provide the same features, but, your product provides feature parity, and a powerful benefit — peace of mind! __________________________________________ 💡 Pro tip If you don't have the specific reviews that you want/need to highlight each benefit, then look through the reviews/testimonials that you do have, and consider highlighting new value propositions that you might discover from user comments; after all, these are the benefits that your customers are getting from your product. If you need more reviews, just ask. If there are no users to ask, give out samples, and then ask.