How to navigate the modern marketing world filled with AI nonsense 🌐

AI is everywhere in marketing these days. But let’s be real — not all of it is as groundbreaking as it sounds. From tools that overpromise and underdeliver to buzzwords that make simple ideas sound complex, it’s easy to feel overwhelmed by the noise. So how do you cut through the nonsense and find tools that actually help? Here are a few things I’ve learned along the way: 💡 Look for simplicity, not complexity. The best AI tools don’t make you jump through hoops to get results. At BannsAi, for example, we focus on making banner creation as easy as texting your design team. If a tool makes you feel like you need a PhD in AI, it’s probably not worth your time. 💰 Focus on ROI, not hype. Ask yourself: is this tool actually solving a problem, or is it just a shiny new toy? The best AI tools should save you time, money, or both. If it’s not doing that, it’s not worth the investment. 🫂 Stay human. AI is a tool, not a replacement for your creativity or instincts. Use it to handle repetitive tasks, spark ideas, or speed up your workflow. But don’t forget that the best marketing comes from understanding people, not algorithms❤️. At the end of the day, AI isn’t going to revolutionize your marketing overnight. But with the right tools — and the right mindset — it can make your work more efficient, creative, and impactful. The modern marketing world may be filled with AI nonsense, but it’s also filled with potential. The key is knowing how to separate the noise from the value. Have you ever experienced frustration consuming AI advertisement in a similar way?