How to market an API product?

Engage with dev communities - give them earlybird access, earn their trust, and ensure they would share the product with peers/network. I'd also approach influential developers on Twitter, pitch the product, and check whether they can help build hype around it.

Check your competitors first. See how they entered the market, what they changed, and what they added. Good luck!

Ideally you know what problem that API solves. Who has that problem? Identify and speak to those people individually before trying any automation. Then craft an actual scalable plan when you understand your market enough.

API marketing is specialized. Communicating value to developers is crucial. Write excellent documentation, provide a free tier, and take into account popular language SDKs. It also helps to build a community around your API.

There are many ways to market an API product, but I think that one key piece in crafting you GTM plan should focus on creating an engaging dev community. Building a vibrant developer community around your API fosters engagement, encourages adoption, and allows developers to share knowledge and experiences.

Content Marketing: Write detailed guides and documentation. An API is only as good as how well devs can understand and use it. Offer a free tier or trial period: Let developers experience your API to understand its value before purchasing.