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    How to know if my products will be appealing to consumers before launching?

    Joslyn
    5 replies

    Replies

    Sophia Watt
    What makes a product popular? In a word, Utility. There are many useful products in the market. But a product is not necessarily useful if it is not popular. When you are starting a business, you need to make sure that your product is in demand. And this is why, many companies fail even before they start. If your product is not useful to the customers, then you're in trouble. And this is what you absolutely want to avoid.
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    Binod T
    The best way to test a product is to use Google Buzz. Buzz is a new group communication platform from Google that has just been introduced as a Beta. You can join the buzz beta to test your product and see how people think about it. If you are selling a product on the Internet, then you can also put it on Craigslist and see the response. If you are selling to businesses, then you can do door-to-door sales. All you need is your product and a list of businesses.
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    Dave Wave
    Umm, have you tried asking some of these customers to HONESTLY review your product before you launched it? They will be the one to upvote it on the day of launch. And with Work Of Mouth, they will spread the word to colleagues likely benefit from your product. Just like that, you began a community. Self volunteering to test your product before launch if it's okay with you 😎
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    Philip Nunez
    PICKL has done a good amount of work with product launches. They connect brands with their consumer base through their creative platform. If you want to know what consumers think about the packaging, the product itself, the price point, etc, then get with PICKL as you can learn all these things by releasing tasks on their app. Check them out: pickl.xyz
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