How to increase click through rate in newsletter?

One 'trick' I have played a lot in newsletter that yielded moderate results was to do polls. It helps to get the ball rolling!

Compelling Subject Lines: Craft attention-grabbing subject lines that spark curiosity. Personalization: Use the recipient's name and tailor content to their preferences. Clear CTAs: Include clear, compelling calls-to-action that stand out visually. Engaging Content: Provide valuable and relevant content that resonates with your audience. Mobile Optimization: Ensure your newsletter is mobile-friendly for easy reading on all devices. A/B Testing: Regularly test different elements (subject lines, CTAs, content) to see what performs best.

Gold nugget!

Make the subject clear. Clear subjects get better open rates. Do not waste people's time trying to guess because they will not.

Optimize subject lines with clear value propositions and curiosity-inducing hooks.

I think using a strong clear CTA would help a lot. Also keeping the email content short and engaging can maintain interest. Personalized emails tend to get more clicks too.

Make them curious Don't say "Click here to get 10% discount" - Do say "Click here to unlock a special offer" Don't say "Watch this video to see the recap of our event" - Do say "You're not gonna believe what we did until you watch this video" So, borderline clickbait but with good intentions Don't overdo that, though, 1-2 links in one email max

Select a niche, personalize your contents!

I think the time you choose to send the newsletter is also important.

Trying to boost that newsletter click-through rate is like adding extra cheese to a pizza – it just makes everything better! Remember, a sprinkle of personalization can go a long way in catching those wandering clicks!

Best way to increase click through rate is to have a strong offer. I specialize in email marketing with the company i work for and it's almost always about an offer. 20% off sitewide is one of our highest performing sends.

Great tips. Thanks!

If your newsletter content is short, then it makes it easier for people to know what you're asking them to do. OR If your content is longer, then to get people to take some action there, you can try repeating the same CTA multiple times without bugging the reading experience. It should look natural, not pushed.

Hey @busmark_w_nika! 😄 Those are some solid tips you've gathered already! One thing I've found helpful is to personalize the content as much as possible – addressing the subscriber by their name and tailoring the message to their interests can really boost engagement! 😍 Also, using engaging visuals like GIFs or infographics can make your newsletter more appealing and encourage clicks. Can't wait to hear what others recommend too! 😊

You need something really "Hot"!

One thing I'd suggest is giving a reward. No matter how engaging or compelling the mail you write, there needs to be some different kind of motivation to drive the users. Be it some template, strategy, (not so secret) tips, safety measures (apparently it works well), etc. Consider 3 users: - This relates to me perfectly, I'll click! - This somewhat relates to me, I'll check it out later. (probably will forget, that this can be dealt with by creating content that does not just talk about the particular topic but how it impacts/affects related things, etc. or you can always tease how reading this will greatly affect the next content series as it's directly involved. - This doesn't relate to me, I'll pass this one! All of the above can be dealt with in 2 ways: - Personalize: It means creating content that... Wait, first of all, to everyone who's reading this... What does a subscriber mean? It is those people who've taken the effort to click on that button and give out their real information (not test@test.com, etc. 😂). For what? To listen to YOU! It's like you're on the stage, in the spotlight, and there's a whole bunch of people, waiting to hear you, your story, your opinions. Now, personalization would mean different right? That's exactly what needs to be done. Create a story, put a narrative, even for simple bug fixes. All it takes is one mail, and they'll look forward to every next one! - Give: As I stated above, share ideas, use cases, templates, strategies, etc. Drive them, create a need (this is where the story helps too!). Try this out, you just might like what I told you!

That's a good question! I'm learning as well!