How to effectively launch a product on Product Hunt
Samar Ali
29 replies
Product Hunt is a popular platform for makers and entrepreneurs to showcase their latest creations and get feedback from a large and engaged community.
Launching a product on Product Hunt can be a great way to build buzz and drive traffic, but it can also be competitive and challenging to stand out. In this discussion, we'll share tips and best practices for effectively launching a product on Product Hunt, including :
How to prepare your listing, build a launch strategy
Maximize the impact of your launch.
We'll also discuss the role of community and feedback in shaping successful Product Hunt launches and share insights and lessons learned from makers who have launched on the platform.
Replies
Usama Ejaz@usamaejaz
SocialBu
Launching a product or service on Product Hunt can be an amazing way to build buzz. It is important to do your research and prepare a strategy to maximize the impact of your launch.
Share
Hi Samar,
I'm gearing up for my launch next week for my iOS journaling app. I don't have much experience with PH, but I've been trying to learn as much as I can and invest in the process. I'm going to be writing up a detailed recap of my prep and learnings for people who support via my PH Upcoming page. If you or anyone else is interested please check it out! Hope it helps!
https://bit.ly/3HCrecr
Who Wants to Be a Unicorn (Unicorn Game)
@mattli Thanks for sharing your upcoming ProductHunt launch with me. It sounds like you're putting in a lot of effort to prepare and make it a success. I'll definitely check out your Upcoming page and your detailed prep and learnings. Good luck with your launch next week, and let me know if you have any questions or need any help along the way.
Who Wants to Be a Unicorn (Unicorn Game)
@samalyx @mattli
All the best Matt. I am in the same boat, launching next Monday and I am as nervous as I am excited
Our product is taking a crack at solving one of the biggest problems for founders - fundraising. We have poured our heart & soul into it for the past 2 years and are now making it public
SocialBu
Great discussion topic! Launching a product on Product Hunt can be a powerful way to build buzz and drive traffic, but it definitely requires a bit of preparation and strategy.
Here are a few tips that I've found to be helpful when preparing a Product Hunt launch:
- Build a landing page:
Having a landing page for your product can be a great way to provide more information and create a more polished look for your listing.
- Build a launch team:
Having a team of people to help promote your launch, such as friends and beta testers, can be incredibly helpful in getting the word out and getting votes.
- Create a detailed listing:
The more information you provide about your product, the more likely it is that people will be interested in checking it out.
- Reach out to the community:
Connecting with the Product Hunt community before launch day can help create excitement and interest in your product.
Learn from the existing successes, check the product which are on the top charts, and learn from those successful product's listing, how they are made, what all information they have provided, etc.
In addition to preparing your listing, having a strong launch strategy is also important. This might include:
Timing: Try to launch on a day and time when the Product Hunt community is most active.
Follow-up: Engage with people who have upvoted, commented, or shared your listing, and use the feedback you receive to improve your product and strategy.
Ultimately, the key to a successful launch on Product Hunt is to be prepared, engage with the community, and use the feedback you receive to improve and evolve your product over time.
Propertizer
My product PH Launch Advent Calendar gives you 24 tips for a successful launch and you can join our PH LinkedIn Group too: https://cutt.ly/z2ImchW
@david_sipos I just joined the LinkedIn group, thank you for sharing the PH Launch Advent Calendar resource with us. It's an innovative tool for anyone looking to make a successful product launch. Can't wait to see the outcome and wish you the best of luck!
Hey Samar! Great to start this discussion. I have found that connecting with other peers and product hunters is a great way to increase awareness about your product.
Don't rely only on PH but extend the connections to Twitter and LinkedIn as well. If you're interested, we have some product hunters who offer 1:1 mentorship to founders at www.geeksandexperts.com. Feel free to check it out.
@sneha_saigal Hey there! Thanks for the comment and the suggestion. I totally agree that connecting with others and using platforms like Twitter and LinkedIn can be really helpful for promoting a product. I'll definitely check out the mentorship program. Thanks again for the suggestion, and feel free to share any other insights you have.
@samalyx Please do check it out and share your feedback, would love to hear how we can better serve founders like yourself. In the meantime, https://producters.notion.site/P... here's a checklist you might find useful.
SocialBu
Here is a 6 point checklist that I think is the core of every launch on Product Hunt:
1) Build a community before you launch. Gather a group of people who are interested in your product and get their feedback before you launch. This will help you refine your product and create a group of early adopters who will be ready to upvote and support your launch.
2) Create a compelling listing. The title and tagline of your listing are the first things that people will see, so make sure they are clear, concise, and compelling. Include screenshots and a video to give people a sense of what your product is all about.
3) Engage with the community. Product Hunt is a community-driven platform, so it's important to be active and engage with the other users. Respond to comments and feedback, and help others by upvoting and commenting on their posts.
4) Timing is key. Choose the right time to launch your product. Consider the time of day, the day of the week, and the overall activity on the platform. You want to launch your product when there is the most activity and engagement on the platform, and when the community is most active.
5) Leverage PR and Marketing. Reach out to your network, send press releases and outreach to journalists, use your social media, and post on relevant communities, it could be helpful to get more visibility and traction.
6) Follow up with users. After your launch, continue to engage with the community and follow up with any users who have provided feedback or shown interest in your product.
SocialBu
A product launch on Product Hunt can be a terrific method to recruit early adopters and create excitement. The following advice will help you successfully launch your product on the platform:
1: Create a community: Create a community of potential users and supporters before launching so that they can help you get attention and upvotes when you do.
2: Getting ready for launch Make sure your product's landing page, marketing materials, and social media profiles are prepared for launch and planned.
3: Obtain early criticism Ask for input on your product from potential customers, beta testers, and influencers in your industry. Before launching, make use of this input to improve your product and messaging.
4: Make a catchy, attention-grabbing, and simple-to-understand title for your product listing so that consumers can easily comprehend what the product performs.
5: Be Active: Participate with the community on Product Hunt on the launch day. React to messages and comments, and be prepared to address inquiries about your product.
6: Cross-promote: To increase buzz and draw more attention to your listing, advertise your launch on various channels such as social media and email lists.
7: Following your launch, stay active in the Product Hunt community and improve your product based on the comments and traction you received.
Engaging with the community is a must and staying consistent with it.
This is awesome, thank you for putting together tips and best practices for how to launch on PH - I'm new to PH and eager to learn, so I'm looking forward to your upcoming posts on this topic!
SocialBu
Thank you for starting this discussion on launching a product on Product Hunt. As a maker or entrepreneur, it can be a great way to showcase your creation and gain exposure. I look forward to reading the tips and best practices shared by the community and learning from the insights and lessons of those who have launched on the platform before. Let's work together to build a launch strategy and maximize the impact of our launches on Product Hunt.
1. Publish your product on Product Hunt.
2. Respond with high-quality comments.
3. Shout out on social media that you're on Product Hunt.
4. Don't ask for upvotes.
5. Add a widget on your site to highlight your live launch on Product Hunt
I prepared a 23 point checklist for what you must do for a good launch. We will launch at the beginning of February, and I will tell you if it is correct, but to start a few points from my checklist:
Activity of workers on PH
Pitch for Hunters (hunter kit)
Coming soon description and graphics
Launch of Reddit account
E-mail to friends
Search and activity WhatsApp and Telegram list about PH
Search and activity FB Groups about PH
Search and activity Influencers that know PH
News to press
Newsletter, social, and FB groups
Product description with USP
Video with USP, not technical
Start on Monday
@janusz_mirowski Thank you for sharing your 23-point checklist for a successful ProductHunt launch. It sounds like you have a thorough and well-planned strategy in place for your launch at the beginning of February. I'm sure it will be a great success.
Looking forward to more updates for this post :)
@hani_haddad Thank you for your comment and for expressing your interest in future updates for this post. I'm glad that you're looking forward to hearing more about it.
building a strong audience early on
Launching a product on Product Hunt can be a great way to get visibility and feedback for your product. Here are a few tips for effectively launching on Product Hunt:
Build a community: Before you launch, try to build a community of early adopters and fans who can help upvote and promote your product on launch day.
Create a compelling listing: On launch day, make sure to create a compelling listing for your product that includes a clear and engaging title, a detailed description, and screenshots or video demonstrations of your product in action.
Engage with the community: Once your product is live on Product Hunt, make sure to engage with the community by responding to comments and feedback, and continuing to promote your product on social media and other platforms.
Keep it simple: Product hunt is more of community than a promotion platform, people there don't like to see very selling-y kind of post or listing, keep it simple and honest, Don't try to oversell your product.
Overall, launching on Product Hunt can be a great way to get visibility and feedback for your product, but it's important to go into it with a plan for building a community, creating a compelling listing, and engaging with users afterwards to make the most of the opportunity.
@moon10 Thank you for providing valuable insights on how to effectively launch a product on Product Hunt. Building a community before launch, crafting a compelling listing, engaging with the community, and keeping it simple are all crucial steps to take. I'm taking notes and will definitely apply these tips during my launch.
got a huge traffic to my product