How to build and promote a community around B2B SaaS products?

If you are building a product marketing strategy for your SaaS business, doing your research diligently is the first and foremost step to succeeding. Adopt a user-centric approach to ensure your product solves the pain points it set out to relieve. As a SaaS company, positioning your product is one of the most critical aspects of creating a solid presence in the market. It is all about finding the right niche and using the right strategies to target customers in that niche. The key is to keep your users at the heart of it all. With the right content marketing strategies at your disposal, your SaaS business can climb up the digital ladder faster than you think. The importance of content marketing stems from the fact that companies that invest in practical content marketing experience higher growth rates over the long term.

- Find the first 10 members who will be your early adopters (MVC) - Ensure these early adopters are having a great time and discussing with each other - Promote your community on social media - Grow it to about 100 members (repeat)

Thank you for opening the topic Sanchi. I'm also interested in the topic! This article from TallyForm's blog was helpful for me. https://blog.tally.so/how-our-us...

Here are some ideas, 1. Make it easy for users to connect with each other. This can be done through features like forums, chat rooms, or even just a simple contact list. 2. Encourage users to interact with each other. This can be done by offering incentives, such as discounts or prizes, for users who participate in the community. 3. Make sure the content of the community is relevant and useful. This means that you need to moderate the community and make sure that only quality content is being posted. 4. Promote the community through social media and other online channels. This will help to get the word out and attract more users to the community.

Try and think of how you can support your ideal persona beyond the use of your product itself. One example I gave recently was to a guy who was trying to find leads for his product--a tool used for remote teams to make meetings more fun/engaging. He was struggling using the sales-led approach, so I reframed to a community-led approach. Example: his persona are HR/ people ops folks at SMB to enterprise level companies. I can imagine people ops folks are struggling with team bonding and fostering a sense of culture while remote. Yes, his product helps with that, but what can he do to help them find success beyond the product? Maybe have it start small and build a micro community first of people ops folks working for remote tech companies… give them a space where they can come together and bounce ideas around. Foster a sense of belonging and support through open dialogue, campfire chats, and roundtable discussions. Over time, your product will naturally become an extension of this group and when it comes time for them to need your solution, they will go with you over any competition because you have built that trust. Then from there you can build out ambassador programs etc. But first, you start with building trust and building trust starts with helping your people reach their goals that go beyond your product itself.