How often do you conduct an audit of your marketing content, and what’s your process?

Hi @jao_japitana Can you clarify 2-3 things for me before my atempt to answer? What do you mean by Marketing content? Is it your website copy or your blog articles for marketing purposes (SEO driven)? What do you mean by audit? Do you want to understand how your users like your content or just check if your content is actual? Maybe even something else. Depending on your answers, I might better help you. Sofian

My process includes analyzing content performance, identifying gaps, optimizing outdated materials, and aligning with current goals and audience needs.

Conducting a marketing content audit should ideally happen 2 to 4 times per year to stay aligned with audience needs and market changes. My process involves evaluating content performance metrics, identifying gaps, and updating or repurposing underperforming pieces to enhance overall strategy effectiveness.

My process involves looking at both performance data and audience feedback.

I do a content audit every 3 months to make sure my content still aligns with the brand's goals and is driving engagement.

I typically conduct a content audit every three to six months. It helps me identify what’s working and what’s not

Every 6 months, I dive into an audit to ensure everything is optimized and performing at its best

For me, auditing marketing content is an ongoing process.

I check in on my content every quarter to ensure I'm staying on top of trends and user needs.

I prefer auditing my content twice a year.

I usually aim for a quarter audit of my content.

Quarterly updates keep my messaging fresh and responsive to customer needs.

Quarterly reviews help me keep things consistent, focusing on metrics and refreshing outdated content.

I usually audit content once a year