How NOT to overcomplicate marketing fellow product hunters
Devesh Vyas
4 replies
Marketing Explained in 3 Simple Sentences
→ Who are you reaching?
→ How are you reaching?
→ How do they become customers?
No need to overcomplicate.
———
1) Who are you reaching
• who’s your customer
• who are they (age, income, desires, needs…etc)
• where can you find them online (Reddit, fb group, product hunt, AppSumo, LinkedIn…etc)
• what's their pain
• what solution do they need
———
2) How are you reaching
• channels (ads, email, content, SEO…etc)
• messaging (tone, voice, story)
———
3) How do they become customer
• discover (ads, email, content, SEO…etc)
• nurture aka value (newsletter, tailored content, community, video…etc)
• funnel (how you sell, upsell, down sell, follow up, what problem you’re solving, USP…etc)
That’s it.
Stop the urge to overcomplicate it.
***
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Replies
Dzmitry Tsemirau@dzts
Nice summary, Devesh. Thanks.
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Simplify marketing strategies by focusing on clear messaging, user-centric value propositions, and streamlined communication channels to resonate effectively with Product Hunt's audience, avoiding unnecessary complexity while highlighting key product benefits. Emphasize simplicity, clarity, and authenticity in your marketing approach to connect more meaningfully with potential users on the platform.
To avoid overcomplicating marketing to Product Hunt users, focus on conveying a clear value proposition, highlighting unique features succinctly, and using engaging visuals to showcase the product's benefits, ensuring simplicity and relevance in your messaging without overwhelming details. Keep your marketing message concise, highlighting the most compelling aspects to captivate attention without creating unnecessary complexity.
Bababot
Nice summary, Devesh. Thanks.