How many posts should we make live on social media in a week?
ankita singh
10 replies
Replies
John Stewart@john_stewarttgm
I would say around three times a week for a product is a good middle ground to start. But the best thing to do is test this. Everyone's audience is different, and what might be too much for one company might be perfect for another. It also really depends on the format you are using. Reels on Instagram, for example, are great for reach and interaction, whereas single posts/Carousels on LinkedIn provide great credibility for your brand.
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Its depend upon the type of marketing campaign you are planning for a product.
But for audience engagement, 3-4 posts/week are must.
CoPilot.Live
@ninad_sail Thanks for sharing this information
@ankita_singh14 Most welcome 🙌
Hi Ankita! For the number of posts per week, I think that it mainly depends on the audience and channel. For example, to properly engage with an audience on Twitter I would suggest at least one post per day, while on LinkedIn I 1-3 posts per week could be fine. Across channels, make sure to also change the wording and media specs to maximize engagement and SEO. Duplicate content across channels can actually end up hurting your rank.
Hope this helps! 😊
That's an amazing question. I have handled social media accounts of B2B, D2C and personal brands. For an influencer or personal brand, it's ideal to post daily as it helps them stay connected with the audience. Infact, in some cases, I had recommended several posts (2-4) through the day.
For B2C brands, 4-5 posts would be a great number. This could be a mix of posts, stories and polls. 2-3 is ideal for B2B.
Thanks
Blend Social
Hi! For what?
In case you mean the social media of company/product to have a good brand awareness, usually it is about 2-3 posts a week (B2B solution).
Anyway, it can even be a few times a day, it depends on your target audience.
CoPilot.Live
@anastasiia_holiachenko Yes I was talking about social media of a product. Thanks for your suggestion
I feel it really does not matter which pattern you follow while posting but you should be consistent. Even if you have decided to post once a week, make sure you do so! A lot of people start off with very frequent posting but then start slowing down- and that is what you should avoid!
One post per day works well. Post when you audience is most active and don't forget to engage with similar accounts in your niche. Other than feed posts, go for interactive stories for a better reach.