How important is design?

Question

I’m not a designer (far from it!) but I like the think that the service I’m building is needed and works well.

How important is the design of my website? Do I need to hire in a professional to launch?

Elaine Lu · Accepted Answer

Design is crucial as it directly influences user experience and brand perception. A well-designed product can set you apart from competitors and build lasting customer loyalty.

Kehui Guo · Answer

Super important. People do, often times, judge a book by its cover. Your website shows your brand, your service, and your value. Definitely invest time to make it stand out.

Vertika Nigam · Answer

@davidmcguire UI is a good part of it, yes.

Vertika Nigam · Answer

More than design, the experience you provide to the prospects and customers on your website is extremely important. Today, a lot of readymade resources are available on the internet to build a nice looking website. But, experience is beyond that. Your website experience should be complete, functional and beautiful. And of course, hiring an experts who know what exactly it should be -- would be the best way to go about it. I'm launching cxful very soon, which is a UIUX suite to help companies and designers do just that.

David McGuire · Answer

@vertikanigam thanks Vertika. Do you mean the UI?

Preksha Jain · Answer

Super Important. Good design helps in making products intuitive, accessible, and enjoyable, which can drive engagement and satisfaction.

As a visual designer, I believe that aesthetics combined with functionality can set a website apart in a competitive market.

David McGuire · Answer

@thomas_hansen5 thanks Thomas, good to hear

David McGuire · Answer

@thestarkster curb appeal- love the analogy thank you!

Answer

Design is crucial as it directly impacts user experience and perception of a product. Good design can differentiate a product in a crowded market and drive user engagement.

zhuang · Answer

Beauty is a form of productivity.

Gurkaran Singh · Answer

Ah, design is like the charming curb appeal of your website - it's the first impression that counts! While you don't need a rocket scientist in design, a professional touch can take your service from good to stellar.

Clayton Walker · Answer

Extremely important! An eye catching design will grab someones attention and draw them into what you’re promoting. A good design will only get you so far - you then need valuable content to keep their attention. The writing part is an area I struggled with which is why we’re launching our product tomorrow to help with that :)

Answer

Hey David, design plays a huge role in how successful your website/saas is and how users feel about it. Here are a few reasons why:

Why Design Matters
First Impressions: Your website is often the first thing people see. A good design makes a great first impression, helping to build trust and credibility right from the start.

Usability: A well-designed site is easy to navigate, helping users find what they need without frustration. This can keep them coming back.

Conversion Rates: Good design can boost your conversion rates. Clear calls-to-action, intuitive navigation, and attractive layouts can encourage users to do what you want them to do, like sign up or make a purchase.

Brand Perception: Consistent, professional design strengthens your brand. It makes you memorable and sets you apart from competitors.

Mobile Responsiveness: More and more people are browsing on their phones. A responsive design ensures your site looks and works great on any device.

Bhhavesh Desalhey · Answer

Think like you have a business in food industry (or any physical product). Assuming food as your USP (Unique selling point). If food is just hand over without any packaging or without any branding. Only few will approach you. But with better branding and packaging, help you create an image subconsciously in your potential customer.

With that said, your customers get the experience you want to give and can drive a lot of potential customers to buy your product. And also from observing your packaging in-spite the food inside customers can assume and conclude few things. That how much important it is to have good design.

Depending on how you want your packaging and according to you design preferences you can get your designer.

David McGuire · Answer

@elaineluyi thanks Elaine.

How important is design?

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