How important is a beautiful UI for a product today?

Question

I believe it will become increasingly important. One reason is that with the development of AI, the cost of developing products will decrease, and products that meet personalized needs will become more common. As functionality becomes more homogeneous, products with a great visual experience will have more of an edge.

In other words, I believe that whether for B2B or B2C products, a beautiful UI will become even more crucial in the future.

Ohans Emmanuel (remention.ai) · Accepted Answer

My take is as software gets easier to build, the form of what's shipped to the end user will matter even more 😀

And in a world where you can have a great working product + a beautiful (and functional) UI, why not?

I launched Remention today btw. It's what I think a beautiful, functional UI should look like :)

ShahZaib · Answer

Beautiful is a strong and sensitive word.

For me, a nicely done and balanced UI with clean UX convert prospects into customers.

Olya Zabalkanska · Answer

Define beautiful. It should be balanced with correct accents and CTA, not clattered with noise

Felix Sattler · Answer

A beautiful UI is incredibly important for a product today, but it goes beyond just aesthetics. A visually appealing interface helps create a strong first impression, builds trust, and enhances user engagement. More importantly, a beautiful UI often reflects thoughtful UX design, making the product intuitive and easy to use.

However, beauty alone isn’t enough – functionality and usability must always take precedence. The ideal balance lies in creating a UI that not only looks great but also serves as a seamless gateway to the product’s core features.

Ash G · Answer

I'd say, the UI doesn’t need to be overly beautiful, but it should look decent and functional. A clean, well-designed UI shows that care has gone into building the product. 
It also depends on whether it’s B2B or B2C. For B2B, a decent UI that solves business pain points is enough. For B2C, the stakes are higher and competition is intense, so the UI should be up to par to stand out.

Mehvish Shafiq · Answer

A beautiful UI creates a great first impression and helps users navigate easily and find what they need without frustration. So yeah, for me it's super important as a user.

Abhishek Dutta · Answer

as a designer and PM myself, very very important

Tony Tong · Answer

It is more important than ever, taste is eating silicon valley my friend https://www.workingtheorys.com/p...

Answer

A beautiful UI is becoming a major differentiator. As AI makes functionality more accessible it’s the design and my experience that will truly set products apart.

Pablo Ani · Answer

Couldn't agree more!  As products get more similar, a polished UI is what keeps me hooked.

Egor Slyusarchuk · Answer

Users turn to products to solve their tasks, but only a well-designed interface allows them to do so with enjoyment. Ultimately, from a business perspective, a good UI is an opportunity to increase pricing and boost profitability or gain a significant competitive advantage. And what could be more important?

Janak Patel · Answer

A beautiful UI is crucial today as it enhances user engagement, satisfaction, and trust, significantly impacting a product's success.

Zhiqi Shi · Answer

@abhishek_ux Both

Ashit Vora · Answer

Beautiful - not at all.
Usable and User-friendly - Absolutely.

What is beautiful now may not look beautiful tomorrow but user-friendliness will stay forever.

There's a saying... Form is Temporary, Class stay for forever. 😉️

Zhiqi Shi · Answer

@shahza1bmushtaq This is a unique adventure.

How important is a beautiful UI for a product today?

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