How I got my first 5 customers without a landing page
Artem Smirnov
4 replies
2.5 months after the first commit and 1.5 months after getting my first customer, I'm finally at $100 MRR with 5 customers for my Twitter DM tool.
Although I have a landing page now, all of my customers came through DMs. Some of them contacted me, but I found and contacted most of them myself using the same tool I'm selling.
Every customer has unique requirements. For example, the last one wants English-speaking leads with the Gumroad link in the bio, but not those who sell adult content. Another one needs 3 different audiences with 3 different generated DM styles. For now, I have 5 scripts that I run every day. This is because when I asked them to pay for an unfinished product, I promised that I would add any feature that they would request.
As a result, I'm creating the most flexible Twitter DM tool. It's easy to generate a DM using GPT, but the most interesting part is how to find relevant leads. I don't know how to make automated onboarding that would cover all these diverse requirements but I hope that ChatGPT will be helpful here, too.
Here's a brief story, step by step:
- Started using automated scripts to DM people about my previous project.
- Added GPT3-generated messages because I wasn't happy with the lack of personal touch.
- Mentioned it in a comment on Twitter (I think someone asked "what you're working on").
- Someone DM-ed me and said they wanted it too. When asked how much they would pay for it, they said $100-$200/mo for full automation. But they wanted to see it first.
- So I built a Web-based prototype in 2 weeks.
- This person disappeared but after a week or two I found another person who tried my awful prototype and agreed to buy a subscription.
- Since then, it was all about DM-ing new niches, having conversations, convincing them to become a customer, and making them happy.
I must say that, although it looks like an overnight success, it's just the last of many projects that I tried to sell. My advice, as usual, is:
- Put an absurd amount of effort into initial validation (unless you're doing it for fun).
- If the people "kinda like it" but not asking you for a payment link, it's time to move to the next idea.
- (This is why it's important to not get too attached to your idea.)
- Ask open questions ("how much would you pay for this?").
- Start with something small, something that you can prototype quickly.
- Only build a prototype when someone really wants to use it ("Let me use it for free in exchange for feedback" doesn't count -- you need feedback from paying users).
- You probably don't need a domain or a landing page to get your first couple of customers.
Replies
Upen V@upen946
Zero To Founder
We need more stories like these for sure!! Indiehackers love the hustle.
Share
Replyhub
Congratulations on reaching $100 MRR with your Twitter DM tool! I'm impressed by your dedication and flexibility to accommodate diverse customer requirements. Your journey is a great reminder to validate ideas before investing too much time and effort. Keep up the great work!
Nice! DMs, GPT-generated messages, and persistence can go a long way. Keep iterating, hustling, and validating ideas – it pays off!
Do you plan to keep your DM script service a bespoke solution for each customer? Or already planning to make it scalable for larger number of users?