How does your product solve a common problem in a unique way?

Problem is charity. Solution is de-centralization

Problem: Third-party cookies going away, how do advertisers continue to reach brand new customers? Solution: A privacy-centric audience graph that has no personal identifiable information!

Problem: SEO tools are expensive, recurring payments, generally slow, and you don't own the data you're paying for... In fact they own the data you give them. Solution: Single payment, lightweight native application that uses efficient NLP algorithms and asynchronous functions to properly create authority content that hit all of the right marks that are already ranking. You'd be amazed at how much more you can accomplish (and how much faster your site gets indexed) when you have unlimited content editors and insights on the competition. Plus, you don't have to think too hard about targeting the right keyword the first time. Didn't like how the first brief turned out? Create another, nbd, doesn't cost extra.

Understand the problem in its core. To do that, ask a why to every answer you give to your problem. Once you get to the core, now try to explain that to a 5 year old.