How do you validate if people need your product?

Question

You have an idea for a new product and want to validate if people need it. Where would you search for your target audience?

While Producthunt is great, it's predominantly used by makers who aren't necessarily your audience.

Masha · Accepted Answer

@hifsa_ahmed cheers, good questions

Gabrielle Torns · Answer

A very good article that shows very well many aspects in chemicals that are sold on the market, but do not forget about safety and look at the safety data sheets that each of them should have https://sdsmanager.com/uk/ you can find them all and provide both buyer and seller with everything they need Safety data sheets!

Masha · Answer

@joshfreeland do you mean Insta?

Masha · Answer

@joshfreeland ah, similar to Product Hunt it isn't really a general public, it's makers. I suppose it works for your product.

Masha · Answer

@david_babins that's very useful, cheers!

Masha · Answer

Okay, I've asked ChatGPT..
'There are many ways to find potential customers for your digital product. One way is to identify who would have a need or use for your product and then find where those people congregate online. For example, if your product is a new productivity app, you could search for online forums or communities where people discuss productivity, time management, or technology. You could also try using social media platforms to reach out to potential customers and ask for their feedback on your product idea.'

Have you ever tried approaching people in communities beyond ProductHunt?

Masha · Answer

Cheers everyone

Answer

Dig into the following resources, I've posted/suggested in lots of threads. Brainstorm and connect within particular Specialized marketplaces/industries etc., Think joint ventures and other Creative connections within certain select Niches etc... :) The Professional Secret to Finding Your Target Audience https://bettermarketing.pub/the-... Find A Forum - The Ultimate Directory of Internet Discussion ... FindAForum is the #1 internet resource for finding discussion forums. Sure, you can look for forums in Google, but it's not always easy to find JUST forums... https://www.findaforum.net/

Oxana Kuradovec · Answer

@masha_ignatova I haven't contacted clients personally in communities, but I do see that lots of PMs doing that (at least in channels that I follow). I used a little bit another approach - I asked people to introduce me to people who is our target user

Jareer Samad · Answer

I am also struggling with validating my product idea with potential customers. Approaching people in online forums where potential customer might be found and having interviews with them is one potential way. Another way is creating a landing page and reaching out to leads from there.

Hifsa Ahmed · Answer

Whenever we develop a new product, we always ask our self the following questions: Is there a market for the product? How big is the market? Why will customers buy it? Who are the customers? What are they trying to achieve when they use the product? What is the pain point they are trying to fix? What is the most common reasons why they will not buy our product? To answer these questions, we focus on these three points: product, customers and competition.

Kathleen Smith · Answer

There is no exact formula to determine the need. The best way to validate your product is to talk to the potential customers and find out what they want, what they wish they had, what they currently do to solve the same problem in their own way.

Answer

You could run a test for your idea in three different ways. Make a video and post on YouTube. Make a landing page and send people to it. Make a survey.

Faheem Sarwar · Answer

Product validation is the second name of user intent in this digital world if a person is searching a solution and your product identifies his pain points then you can reach them through different outreach strategies to get your product validated from the mouth of potential customer.

How do you validate if people need your product?

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