How do you track your competition?
Frank Sondors
42 replies
There are multiple ways to track your competition and figure their strategy.
For example, use similarweb.com to understand where they get their traffic from.
Use SEMrush or Ahrefs to understand their SEO strategy.
Use F5bot.com to track competitor mentions on Reddit.
Follow your competitor's pages on social to understand their social content.
Join their communities even to understand the inner workings of how they engage with their users.
Anything else you would add?
Remember to focus on your users though, not your competitors.
Launching on Wednesday: https://www.producthunt.com/products/salesforge-10x-pipeline
Replies
Shivangi Awasthi@shivangiawasthi
AppyHigh Prime
Sensor Tower for me.
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Mailforge
@shivangiawasthi never tried. Will have a look at it.
For Companies that are exploring the new markets, I believe one should be allies to their potential competitions, Its a vast sea and only a small portion can be captured if we work together, helping each other with two way value addition.
Mailforge
Tamly: Automate B2B Sales Outreach
Track customer reviews and feedback. Keep an eye on review platforms, forums, and social media channels where customers openly discuss their experiences with your competitors. This can provide valuable insights into their product strengths and weaknesses, as well as areas where they might be falling short in meeting customer expectations. Remember, while it's important to stay informed about your competition, your primary focus should always be on your users and delivering value to them. By understanding the competitive landscape, you can better position your product or service to meet your users' needs effectively.
The LinkedIn Inbound Playbook
I know successful companies who don't track competitors at all. They give 100% of their attention to their customers. And it works :)
Mailforge
@olenabomko agree, but sometimes in order to win the market, you need to know what your competitors are bad at, so that you can outline your differentiation.
The LinkedIn Inbound Playbook
@franksondors And I agree :)
I love hearing about how others track their competition. It's amazing how much you can learn from your rivals. Great insights in this thread!
Skinive AI: Skin Scanner, health checkup
I also track competitor activity on Linkedin. I created a list of competitors in my company page and there I get reports to compare by audience count, engagement and other metrics. ☝🏻
Mailforge
@malkielfalcone that's a good one. I started doing that 2 weeks ago.
generally checking out once in a while, but not focusing on in too much
@adamcohenhillel agreed, following and closely monitoring competition may also distract you from the path and strategy you've defined
I've bookmarked this discussion for future reference. The insights and suggestions here will undoubtedly help me fine-tune my competitive tracking efforts.
This thread is like a treasure trove of competitive intelligence tactics. Thanks to everyone who shared their experiences and ideas!
FirstHR
We do not track competitors. When I launched my first project, I monitored competitors very closely. Now, we research competitors but do not focus on this. The main thing is feedback from our clients. What difference does it make to me what our competitors have if our clients are satisfied and recommend us? :)
@nickanisimov unpopular opinion but I agree with you!
In the beginning, you don't know much about the market but your competitors do and they have done all the hard work so by reverse engineering what they're doing, we can get a lot of insights and initial traction.
But after a certain point, your customers give you a lot of data to work upon which should not be neglected!
FirstHR
@persuasionkid agree!
F5bot is really cool , I personally track our competitors via ifttt.com, like seeing what they are up to in their social media campaigns
@soroushmalekyari have you tried similarweb.com?
@persuasionkid Yeah , I actually use it a lot personally
Fit Workout Routine
For me since I have a mobile app all the app store metrics (ratings and ASO stuff) are tracked with appfigures. So I can see how keywords and app rankings stack up against competing apps
Social listening dashboards through Supermetrics in LookerStudio
Hey @franksondors
This is a very interesting subject. We are in the Blockchain and AI space and the space is very small when comes to Blockchain but when comes to AI the space is pretty much doubling every week!
To be transparent we don't track our competition and most of the time we don't even know what they are up to unless we catch up at some event.
We have a road map that we are sticking to given the crazy swings in the industry. We are building for the long term and it is important to focus on macro market conditions and build in the micro.
Cheers
Kosala
Trademarkability
For me it is:
- SemRush
- Google analytics, search console, ads
- Hotjar
- Feedback campaigns
Zixflow
Monitor customer feedback on review platforms and social media where competitors are discussed. Gain insights into their strengths and weaknesses to refine your product. Always prioritize delivering value to your users while staying informed about the competition.
JournoConnect
Try syften.com, to track on Twitter, Slack, Product Hunt, Indie Hackers and other communities
Xence by Gaspar AI
thanks for sharing this! very useful!