How do you think creativity affects a brand's/product's recognition?

Brands need to be creative, but also consistent to increase value over time. To scale your brand without risk I built https://www.producthunt.com/prod....

Nowadays there is a lot of buzz on the internet, and companies need to find a unique angle to put a spotlight on themselves.

Brands that Innovative and think outside the box when it comes to marketing and product design will gain attention of consumers more easily. Plus, it help you to differentiate from your competitors :)

I have seen some companies put tons of money in being creativity. But the end of the day, clarity beats creativity. How many ads you have watched, but at the end you will ask yourself, what do they actually provide? Currently, being straight and clear is a underrated

People don't like dull stuff! You have to be unique in some way to be recognisable and feel new to people. That way you make them interested. Nobody likes a generic brand/product...