How do you successfully attract users looking to learn new skills on a platform?
Tiberiu Arva
11 replies
We’re launching a platform that connects learners with expert trainers for personalized 1:1 sessions. What’s worked best for you in attracting users eager to develop new skills? Any growth hacks or marketing tips that stand out?
Replies
Borja DR@borja_diazroig
Hello! What kind of skills are your potential users looking to learn? Could you give an example?
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Launching soon!
@borja_diazroig The topics supported by the platform are diverse. Looking at career and personal development as well as hobbies. Few examples: Leadership and Management, Digital Marketing, Coaching and Mentoring, Photography and Videography, AI, etc.
Create content around popular skill trends. Blog posts, videos, or webinars that teach something valuable will naturally attract curious learners.
Launching soon!
@ka_rishma_yadav From your experience, what is the one content type you would start with? And what social media platform would you use?
Referral programs work wonders. Give users incentives for bringing in friends, and you’ll grow through word of mouth quickly.
Launching soon!
@salvatorej_friend Did you have positive experiences with referral programs?
Leverage social proof. Showcase success stories from learners who’ve gained new skills using your platform.
Partner with influencers in the education space. Their audience is already interested in learning, so it’s a great way to get exposure.
Launching soon!
@johnnie_kuvalis Do you have any tips on how tor each influencers in education space? Also what platform should I try first?
Offer free trails or discounted first sessions. Let users experience the platform firsthand, and they’ll stick around if they see value.
Launching soon!
@awesome_amelia Free Trials is something we started to make available on the platform and it seems trainers are open to that. Quite a few trainers chose to provide free sessions. Working now on a feature to allow trainers provide discounts.