How do you successfully attract users looking to learn new skills on a platform?

Question

We’re launching a platform that connects learners with expert trainers for personalized 1:1 sessions. What’s worked best for you in attracting users eager to develop new skills? Any growth hacks or marketing tips that stand out?

Borja DR · Accepted Answer

Hello! What kind of skills are your potential users looking to learn? Could you give an example?

Answer

Referral programs work wonders. Give users incentives for bringing in friends, and you’ll grow through word of mouth quickly.

Answer

Offer free trails or discounted first sessions. Let users experience the platform firsthand, and they’ll stick around if they see value.

Declan Xavier Holbrook · Answer

It depends on the target audience and skills, but some ideas: 1) Create beginner-friendly content that breaks down complex topics. 2) Offer hands-on projects to apply new skills. 3) Gamify the learning experience with achievements, points, etc. 4) Provide personalized recommendations based on interests. 5) Foster an active community for peer learning & support. The key is making it engaging, rewarding and tailored to your users' needs. What types of skills are you focused on?

Answer

Create content around popular skill trends. Blog posts, videos, or webinars that teach something valuable will naturally attract curious learners.

Answer

It really depends on the skills you're targeting. For creative skills like design or writing, showcasing inspiring examples and providing easy-to-use tools can attract learners. For technical skills like coding, offering interactive tutorials and hands-on projects is key. And for soft skills, bite-sized lessons and real-world scenarios work well. The main thing is making the learning engaging and relevant to people's goals. What specific skill categories are you focused on?

Answer

Partner with influencers in the education space. Their audience is already interested in learning, so it’s a great way to get exposure.

Answer

Leverage social proof. Showcase success stories from learners who’ve gained new skills using your platform.

Tiberiu Arva · Answer

@declanxavierholbrook Could you recommend any platform for building the community for learning and support? Regarding skills: Currently, Personal Development, Coaching and Mentoring, Leadership and Management and few interesting hobby ones like Photography, Adventures

Tiberiu Arva · Answer

@borja_diazroig The topics supported by the platform are diverse. Looking at career and personal development as well as hobbies. Few examples: Leadership and Management, Digital Marketing, Coaching and Mentoring, Photography and Videography, AI, etc.

Tiberiu Arva · Answer

@ka_rishma_yadav From your experience, what is the one content type you would start with? And what social media platform would you use?

Tiberiu Arva · Answer

@salvatorej_friend Did you have positive experiences with referral programs?

Tiberiu Arva · Answer

@johnnie_kuvalis Do you have any tips on how tor each influencers in education space? Also what platform should I try first?

Tiberiu Arva · Answer

@awesome_amelia Free Trials is something we started to make available on the platform and it seems trainers are open to that. Quite a few trainers chose to provide free sessions. Working now on a feature to allow trainers provide discounts.

Tiberiu Arva · Answer

@sophiarosecarter Currently, Personal Development, Coaching and Mentoring, Leadership and Management and few interesting hobby ones like Photography, Adventures

How do you successfully attract users looking to learn new skills on a platform?

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