How do you reduce your Bounce Rate?
Kate Dalessi
13 replies
In B2B products that is especially challenging, IMHO. Maybe, you have some tips to share?
Replies
Paul VanZandt@paul_vanzandt
Fresco
I'd start with providing options that push people to sign up but don't push them away. After that, a good step is revisiting your content to ensure that it's providing a lot of organic value.
Share
I would ask myself whether your web design invites people to click somewhere else or not.
Anyway, do not worry much about the bounce rate. It is not a negative thing. If people find what they were looking for in that page and then leave, it counts as a bounce, but it was a successful visit.
@simplytedel yeah, I agree, numbers do not always reflect the actual state of affairs, but that's what we have to rely on)
Try using interactive content pieces on your website like- polls, quizzes, calculators, surveys, etc. which actually keep the audience engaged on our website and gives you qualified leads, and reduce the bounce rate since a customer loves interacting with such type of content.
I think the most important thing is to have a qualified data base.
Ps : We launched our new free tool Plezi One today on PH (we are in 3rd position). I'd love to get your feedback. It's a tool for marketers to help them generate leads.
Bounce rate is even more of a concern for B2C products, where the intention to buy might be weaker.
For B2B products, the advice is:
- make your web page relevant to what the prospect is looking for. If necessary, create separate landing pages for specific use cases.
- avoid using generic photostock pictures
- put in advance some social proof, but avoid making your pages look to sales-y
- provide a single appealing call-to-action.
- if applicable, provide a simple-to-use price estimator or a free service visitors could play around
Snackeet
I'm using a new type of interactive content such as Web stories: Snackeet is a powerful tool (if you are running a btob product) to create Web stories and it's easy to share especially in your Email/SMS campaigns and on your Website
@helene_san that is very interesting! could you share an example with me? I am running a B2B SaaS product
Snackeet
@katyaveremeichik What is your use case?
@helene_san do you mean the use cases of our product?