How do you measure the success of your marketing campaigns?

Question

I rely on KPIs like conversion rates, CTR, and engagement metrics to gauge campaign performance. What metrics do you prioritize to assess the effectiveness of your marketing efforts?

CY Zhou · Accepted Answer

I measure the success of my marketing campaigns by tracking key performance indicators such as conversion rates, ROI, and customer engagement metrics. Additionally, I analyze feedback and adjust strategies to continually optimize results.

Aruna Neervannan · Answer

Campaigns have all kinds of different objectives, and thus different metrics to watch. It depends on the campaign.

Prem Saini · Answer

All the KPIs you mentioned are accurately also the ones i also look at!

Arthur Leclercq · Answer

Only 1 KPI is reliable to me, leads generated, you can have 1000 views on your website each day, if it does not generates leads for sales team, it's useless

Answer

I rely on conversions only!

Arthur Leclercq · Answer

@john_milton8 Follow up after the first contact is really important, do not give up while it is not a clear No from your prospect (advice of a sales person)

Vaibhav · Answer

Like others mentioned, how many customers you get is one of the key marketing metrics i evaluated for when running ads for selftalk.ing, my recent product.

Answer

One metric- did it achieve the goal it set out to achieve.

Some campaigns are for brand awareness. Some are for revenue generation. I don't tie all campaigns to revenue generation because that's not logical. I shouldn't expect a brand awareness campaign to generate revenue (especially if it a product that has a long sales cycle)

Answer

@arthur_leclercq Totally agreed! Do you have anything in mind which can help others to grow as well?

Answer

For me, engagement metrics like social shares and comments are key indicators of campaign success. They help me understand how well my content is resonating with the audience.

Answer

I prioritize conversion rates and customer acquisition cost to measure the success of my marketing campaigns. These metrics give me a clear picture of how effectively my campaigns are driving real results.

Deluar Hosain · Answer

If it passed at least my primary goal, instead end goal.

Singh Aman · Answer

It's too complex to manage and overwhelming for a founder to focus on both while building a product. That is why I built a Startup Growth Kit to make your marketing easy and stress free. In This Startup Growth Kit: 1. Reddit Marketing Kit 2. Product Hunt Kit 3. Short Video Marketing Ki 4. Twitter Marketing Kit 5. Complete Social Media Content and Marketing Planner ( Notion Template ) 6. 400 Places to submit your side project and startups to gain traffic 7. 700+ Hand Curated Startup and marketing Resources to grow your startup Download Now - https://www.startupkit.today/ Thanks for reading!!

Answer

Greate question! I've worked with different clients and it definitely relies on what type of business you're doing. 
- E-commerce: lifetime ROI/ x day ROI > Cost per order > CPC 
- Gaming Apps: ROI > Cost per register > CPA > CPC
- Other Apps: CPA > CPC 
- Lead generation(for example, car dealership): CPL>CPC

Above are the metrics for bidding ads. If you are doing branding (an example is P&G), you are more likely to focus on CPM, video completion rate, etc.

Gurkaran Singh · Answer

I analyze metrics like CAC and LTV to ensure my marketing strategies aren't like trying to use a floppy disk in a USB-C world - outdated and incompatible! What's your go-to metric for measuring campaign success, tech wizard?

How do you measure the success of your marketing campaigns?

Replies