How do you measure success in influencer marketing campaigns?

Abdul Rehman
8 replies

Replies

Business Marketing with Nika
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Via tracking link but you need to set up objectives.
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Joel Hancock
It has to be through a tracking link or affiliate code. If not, then you could see if revenue was increased, but this is much less accurate.
Sage Turner
It's important to track how much I spent compared to how much revenue was generated.
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Penelope Rivera
Foe me, It's when I see people actually using or wearing the stuff the influencer is promoting.
Colton Stewart
I guess it's about how much the campaign makes people feel connected to the brand
Lucas Bennett
I measure it by how much the influencer's audience trusts their recommendation.
Amelia Hart
Success in influencer marketing often boils down to how much my audience interacts with the content
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Brody Clarke
If my goal is to grow my brand's visibility. I should measure success by how much the influencer's campaign boosts my brand recognition.
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