How do you manage your cold sales email campaigns especially without a warm-up tool?

Question

I've been reading about the shutting down of warm-up tools. Google is shutting down all automated email warm-up tools and services, so how are you reaching out to your prospects?

Since cold email outreach is most commonly used and warm-up is an integral part of getting started - how do you do it without a warm-up automation tool? Did you ever use one?

This article could help if your emails are getting blacklisted/marked spam: https://upscale.ai/blog/role-of-multi-channel-outreach-when-email-warm-up-tools-are-shutting-down

Alternatively, would love to get feedback in case we missed anything. Or if you have questions that can be covered here.

Accepted Answer

Personally, lots of other ways, simply using Google search for outbound prospecting including other methods too! FYI, another Product Hunt related resource to review and keep in mind too... https://www.producthunt.com/post...

Richa Sharma · Answer

@svitlana_palamarchuk Charge for Outlook is a great add-on. Very helpful for Outlook users! It's a simple Chrome extension and that makes it easy to use as well. Thank you :)

Richa Sharma · Answer

@boringhustler interesting. So do you basically automate what one does manually? Start with a small number and gradually increase it over a time. Encourage replies and other such best practices?

Richa Sharma · Answer

@boringhustler Alright. Good to know. I went through your platform, and here are my first thoughts:

- Don't see any warm-up option
- It looked more like a service than a product company, is that right? 
- You've used templates from competitors? As a marketer, a person from an early stage start-up myself, this was a BIG no for me, and I didn't/won't look for anything else.

Answer

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Abhishek Anand · Answer

@richa_sharma07 of course. By default we start with 2 emails first then, than ladder increment in volume till desired volume for warmup is met. We also provide the users option to override and directly configure the warmup volume (in case their email is already warmed up elsewhere). And lastly, we automatically remove the emails that landed anywhere in spam (in warmup pool), reply to a configured user selected % of emails and almost everything you expect from a warmup service, completely configurable.

Abhishek Anand · Answer

Correction. Google is shutting down it's API access that these folks use for Warmup. 
oAuth is going to probably get hit next. 
Our tool like Mystrika are having no issues with Warmup, and flourishing well. 
The reason is simple, we are pure SMTP / IMAP based.

Answer

Managing cold sales email campaigns without a warm-up tool requires a strategic approach to ensure effectiveness and avoid getting flagged as spam. Firstly, focus on crafting personalized and relevant messages tailored to your target audience to increase engagement. Segment your email list based on demographics, interests, and behaviors to send targeted campaigns that resonate with recipients. Additionally, monitor your email deliverability closely and regularly clean your contact list to maintain a good sender reputation. Leveraging tools like https://www.inboxlane.com/ can also streamline your cold email efforts by providing insights into email performance and optimizing deliverability through features like inbox placement testing. With careful planning and the right tools, you can successfully execute cold sales email campaigns and drive meaningful results.

Richa Sharma · Answer

@david_babins Thanks David. Yes, research is an important part of outbound prospecting. And congrats on the launch!

How do you manage your cold sales email campaigns especially without a warm-up tool?

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