How do you make a startup's identity unique?

To make a startup's identity unique, it's important to focus on its core values, mission, and vision. This can be achieved by clearly defining what sets the startup apart from its competitors and communicating this unique selling proposition effectively to its target audience. The startup should also strive to create a strong brand identity through its logo, color scheme, and overall visual representation. Additionally, delivering a consistent and exceptional customer experience can help solidify the startup's identity and set it apart in the market.