How do you go about your SEO & Content strategy?
Frank Sondors
25 replies
We're currently exploring SEO and content strategy for our blog.
What is it that you do that works well for you and your startup?
Replies
Steve Lou@steve_lourdessamy
1. List the main keywords your target customers are looking for (preferably long-tail)
2. Map them out in your On-Page strategy (title, h1, internal links)
3. Create an editorial calendar where each article you write cater to your target users (and the long-tail keywords they search)
3. Work on your backlink strategy > how do you bring traffic to your website pages and how do you bring traffic to your blog articles (guest blogging, social media...)
4. See what works, what doesn't, implement changes, and see how these changes impact your results.
5. Rince & Repeat
Share
I am building "Topical Cluster" framework for my content.
In other words, posting A to Z under one topic and then moving on to next.
Hope this helps. @franksondors
First I got confused about the title CEO and Content strategy .
Mailforge
@ashmil_hussain my bad, haha! Didn't have enough coffee. Just changed it.
OnPage is the best part of the 3 pillars, it’s the most exciting and interesting part of SEO Tuning your webpages because you are in total control, the BOSS to do what you like but stay within Google’s guidelines.
Some will [and most won’t] know that there are 2 ways of optimising your onpage, after reading up on how SEO works and applied to the letter of SEO law, your ranking flatlines for months on end so ranking varies from 6 to 12 or 15 months.
Work out why it flatlines and ranking takes anywhere from 3 to 6 months, because it delivers to Google "the full picture" whereas the primary way only delivers "a partial image" maybe this is a …. SEO shortcut that doesn’t exist.
Who says SEO shortcuts shouldn’t be used, I like to 3 to 6 months and it’s White Hat always.
Hey @franksondors, our content strategy (blog articles and YouTube videos) is based on a few different aspects (based on our ICP) including in-depth keyword analysis, trending topics, and different user segmentations to name a few.
I'm excited to hear that you're planning to launch your first product on Product Hunt
Mailforge
@carmen_judson already did
For effective SEO and content strategy, focus on quality content, mobile optimization, fast loading speed, and building quality backlinks. Regularly analyze performance with tools like Google Analytics and stay updated with the latest advanced SEO techniques
Developing an effective SEO (Search Engine Optimization) and content strategy involves several key steps and considerations. Here's a general outline of how to go about it:
Research and Analysis:
Keyword Research: Identify relevant keywords and phrases that your target audience is likely to search for. Tools like Google Keyword Planner and SEMrush can be helpful for this.
Competitor Analysis: Study your competitors' websites and strategies to identify areas where you can compete and excel.
Website Audit:
Conduct a thorough audit of your website to identify technical issues that might affect SEO. This includes checking for broken links keratoconus treatment Phoenix, AZ, slow loading times, mobile-friendliness, and more.
Optimize your website's structure and navigation for user-friendliness and search engine crawlability.
Launching soon!
Hi @franksondors
This is my strategy to bring organic traffic.
Produce informative, valuable, and well-researched content that provides solutions to your audience's problems or answers their questions. High-quality content is more likely to rank well and engage users.
Use long tail keywords to rank fast and Update old blogs.
Focus on technical aspects, such as site speed, mobile-friendliness, secure (HTTPS) connections, and structured data markup. These factors contribute to better search rankings. Add FAQs to your blog.
Launching soon!
@franksondors @prema_toppo Great insight! what tools do you use to check search traffic/volume?
Launching soon!
@franksondors @dzaitzow I use these tools
Google Keyword Planner(Free): Provides data on keyword search volumes on Google.
Ahrefs(Paid): This offers comprehensive keyword research and SEO analysis tools.
SEMrush(Paid): Provides keyword research, competitive analysis, and traffic insights.
Google Trends(Free): Shows trends in search volume over time.
Launching soon!
@prema_toppo I guess out of curiosity - do you think you can get enough insight out of a suite of free tools? Looking to have some of my site/blog content SEO optimized but don't really want to bleed a ton of capital into SEO services / platforms.
The LinkedIn Inbound Playbook
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@olenabomko Hey Olena. From my 11 years of experience in SEO, I'd never suggest posting only BOFU content. Google is penalizing such sites. Many sites got penalized for just having BOFU content.
Businesses should have tofu as well as bofu. Having many Tofu pages means your website is an expert in this topic. You are educating people, not just selling things.
The LinkedIn Inbound Playbook
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The LinkedIn Inbound Playbook
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@franksondors @olenabomko partially correct. He mentioned "low to no search volume" - the highlight. As a marketer, one should prioritize pursuing things that bring maximum conversion.
However, Google doesn't favor this approach.
Think as a business: who will benefit from BOFU content? The SaaS business will. What will Google get? Nothing.
Now, consider a SaaS business publishing tons of TOFU content. Who will benefit? Google will.
Google no longer wants to support websites that consist solely of commercial content.
A SaaS website and Google should mutually benefit from each other.
Google gets TOFU content; you get sales from BOFU content.
Now, let's delve into the practical aspect.
In 2021, Google rolled out an update that negatively impacted many websites filled with BOFU content. (You won't find this information on the web; I'm part of a closed group where we reached this conclusion).
Additionally, TOFU content provides topical authority that helps with SEO.
And many more ways tofu is imp (I can write a book on it.. LOL)
I'm a practical marketer, not a theoretical one. I put my faith in the data I gather from my tests.
For example, take Canva's recent article on "free outline icon sets." Consider why they published this TOFU content. And let's not forget that Canva is one of the best product-led SEO examples out there.
@olenabomko
1. You have to start with both.
2. No, sites with good content got penalized.
3. I understand you don't care about 0 conv traffic. Google cares. Topical authority cares. For PPC, it's fine. For SEO it's not.
WhatsApp CRM
Contents + internal link building + external link by listings our brands on websites + share contents on social media as well
It's nice to seek advice from other people, but I think if you bus SEMrush or Ahrefs, and go through their excellent features, you'll know exactly what to do to come up with the best content strategy for your blog.
SearchPie
SEO has three main points:
- On-page SEO: covers anything you can do on a webpage (or internally) to improve your rankings such as keywords, optimized content, URLs... and help Google understand your pages/content to index them faster.
- Off-page SEO: covers anything you can optimize outside of your site (or externally) in an attempt to boost your rankings such as building backlinks or social channels.
- Technical: Technical SEO is all about improving a website’s technical aspects to increase its pages’ ranking in the search engines. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization.
I think you should do all of them to get the best results for your website. Hope that help