How do you find and promote your product to your target audience?
Jeyoung Jung
6 replies
I think a lot of relevant online communities have rules against direct product promotion, so I'm curious if there are effective ways to reach out to our target customers, whether it's online or offline.
Replies
Scar Qin@scar_qin
To effectively find and promote my product to the target audience, I focus on:
– Participating in relevant online communities and adding value through discussions rather than direct promotion.
– Creating helpful content, such as blogs or videos, that addresses the audience's pain points and interests.
– Utilizing social media to share insights, engage with users, and subtly introduce the product when relevant.
– Attending industry events or meetups to network and showcase the product directly to potential customers.
– Encouraging user-generated content and testimonials to build trust and attract attention organically.
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I'm still finding the answer to your question😅
Launching soon!
Focus on adding value in online communities rather than direct promotion. Share insights and solutions and your product will naturally gain attention.
Regardless of your approach, provide value before pitching your idea or product. Leverage your existing network. Identify places (online or offline) where your target audience gathers, then seize opportunities to reach out to them. For example, for my products, I typically engage with competitors' audiences on platforms like Instagram or Facebook groups. Always focus on building genuine connections first.
initially you can promote in your network and after that you can do organic marketing via social media like Instagram. ( make content and softly promote your product )
this requires no investment initially and furthermore you can run targeted ads, engaging in communities , email marketing is not that effective tbh